Postgraduate - Edith Cowan University

styles - grape variety, viticulture and production methods - will be
examined.
MKT4240 15 Credit Points
International Marketing IV
FACULTY OF BUSINESS AND LAW
Prerequisites :
MKT4101 Marketing
MKT4110 Consumer Behaviour IV
MKT4113 Professional Communication IV
MKT4130 Marketing Research IV
The unit examines the nature and practice of international
marketing and includes an introduction to economic, political and
legal dimensions.
MKT4273 15 Credit Points
Services Marketing IV
FACULTY OF BUSINESS AND LAW
Prerequisites :
MKT4101 Marketing
MKT4110 Consumer Behaviour IV
Services Marketing builds upon marketing principles taught in the
introductory Marketing unit. While the philosophies and strategies
of goods marketing apply also to services marketing, the nature of
services results in the need to acknowledge the special
characteristics of services and the implications for marketing
strategy formulation. The objective of this unit is to arm students
with the knowledge necessary to design and implement successful
services marketing strategies.
MKT4321 15 Credit Points
Wine Studies IVC
FACULTY OF BUSINESS AND LAW
Prerequisite :
MKT4221 Wine Studies IVB
This unit acts as the introduction to styles of wines of the world. It
will pay particular attention to the production of Fortified wines,
and it also covers the essentials of wine business. The unit
complements Wine Studies IVD and should be taken in
conjunction with it.
MKT4396 15 Credit Points
Advanced Wine Sensory Evaluation IV
FACULTY OF BUSINESS AND LAW
Prerequisites :
MKT4121 Wine Studies IVA
MKT4221 Wine Studies IVB
This unit seeks to develop sensory perception skills and
understanding. It examines different cultural approaches to tasting
wine, and varying methods of assessing and judging. It also builds
on the student's own understanding of systematic tasting, and
develops experience in the field. It will also involve some
formalised tasting tests to assess the student's own strengths and
weaknesses in the area.
MKT5105 15 Credit Points
Current Issues in Marketing VA
FACULTY OF BUSINESS AND LAW
This unit examines a theme in marketing, theoretical
underpinnings, evaluation and contemporary issues related to the
theme. This semester, the unit will provide students with deeper
understanding on a popular research theme - market orientation,
that is, the implementation of the marketing concept. This unit
will evaluate theoretical underpinnings and contemporary issues
related to the concept of market orientation and help students to
develop research skills by conducting literature reviews and
exploratory studies.
MKT5106 15 Credit Points
Current Issues in Marketing VB
FACULTY OF BUSINESS AND LAW
This unit examines a theme in marketing, theoretical
underpinnings, evaluation and contemporary issues related to the
theme. Studies include marketing, technology and society;
consumer research; the theory of marketing and social marketing.
MKT5107 15 Credit Points
Marketing Research Project VA
FACULTY OF BUSINESS AND LAW
This project unit is designed to allow students to apply the
knowledge they have learned to a specific marketing problem. It
is a hands-on research unit that gives students experience in
running their own market research project. Students will select a
research topic, an appropriate methodology and carry out data
collection and analysis.
MKT5108 15 Credit Points
Marketing Research Project VB
FACULTY OF BUSINESS AND LAW
This project unit is designed to allow students to apply the
research knowledge they have learned to a specific marketing
problem. It is a hands-on research unit that gives students
experience in conducting their own market research project.
Students will select a research topic, an appropriate methodology
and carry out data collection and analysis.
MKT5111 15 Credit Points
Professional Communication V
FACULTY OF BUSINESS AND LAW
The ability to communicate effectively has been recognised as an
essential skill for those wanting to be successful in business
and/or personal relationships. This skills-based unit uses a number
of practical activities to improve students' overall communication
skills. While it addresses four main areas - organisational
communications, oral communications, written communications
and communications to secure a job - the main emphasis is on
developing effective and persuasive oral presentation skills.
MKT5112 15 Credit Points
Applied Research Development V
FACULTY OF BUSINESS AND LAW
Prerequisite :
MKT511C Applied Research Development V Only available to
students enrolled in the BBus Hons, MBus or MProf Mktg.
This unit will prepare students for the independent research
component of their degree. Using selected empirical papers
illustrating recent marketing research as a base for workshop
discussion, students will be guided through the stages of preparing
their research proposal. Throughout the unit there will be a focus
on using critical thinking to analyse material. At the end of the
unit, students will be able to prepare and present their research
proposal to the Faculty (Masters students) or School (Hons and
MPM students).
MKT5113 15 Credit Points
Qualitative Research Methods
FACULTY OF BUSINESS AND LAW
This unit explores the techniques and philosophical underpinnings
of qualitative research methods. Students will learn a variety of
research skills that can be applied to a wide range of research
tasks. This unit provides postgraduate students with the skills
required to commence qualitative data collection and analysis.
MKT5114 15 Credit Points
Quantitative Research Methods V
FACULTY OF BUSINESS AND LAW
This unit develops student skills in quantitative research
techniques commonly used in marketing and social research. The
unit will emphasise multivariate analysis techniques, which will
equip students to analyse a wide variety of survey data. The unit
will include the design of measurement instruments and the
process of data collection for quantitative analysis.
MKT5130 15 Credit Points
Marketing Research
FACULTY OF BUSINESS AND LAW
Welcome to Marketing Research. This unit is designed to
introduce students to the process of conducting marketing
research. It is primarily concerned with decisional research rather
than basic research. Decisional research provides information for
a pending decision whereas basic research is done to advance the
280 ECU Postgraduate Course Guide 2008