Postgraduate - Edith Cowan University

STAGE 1:
Successful completion of 60 credit points (4 units) over a one or
two year period.
MKT4101 Marketing 15
Plus 30 credit points (2 units) selected from the core Marketing
units:
MKT4110 Consumer Behaviour IV 15
MKT4112 Promotional Marketing 15
MKT4113 Professional Communication IV 15
MKT4273 Services Marketing IV 15
Plus 15 credit points (1 unit) selected from (1) an area of
specialisation; these specialisations could include Sales,
International Marketing, Sport Marketing, Tourism, Leisure and
Marketing Research; OR (2) any elective within the Faculty; OR
(3) any other units approved by the Head of School (Marketing,
Tourism and Leisure) or nominee.
STAGE 2:
Successful completion of an additional 60 credit points (4 units)
MKT4130 Marketing Research IV 15
Plus 30 credit points (2 units) selected from the core Marketing
units:
MKT4110 Consumer Behaviour IV 15
MKT4112 Promotional Marketing 15
MKT4113 Professional Communication IV 15
MKT4273 Services Marketing IV 15
Plus 15 credit points (1 unit) selected from (1) an area of
specialisation; these specialisation areas could include units in
Sales, International Marketing, Sport Marketing, Tourism, Leisure
and Marketing Research; OR (2) any elective within the Faculty;
OR (3) any other units approved by the Head of School
(Marketing, Tourism and Leisure) or nominee.
GRADUATE DIPLOMA OF BUSINESS (SPORT
MANAGEMENT)
Course Code S22
The Graduate Diploma of Business (Sport Management) is
designed for professionals from the sport and leisure industries
who wish to further their knowledge and understanding of
the unique aspects of the sporting environment. The course is
designed to provide graduates with the essential knowledge,
competencies and professional attitudes required by middle and
senior levels of sport management. It focuses upon the global
delivery systems of sport, the management of people in sporting
organisations, the management of sport venues and events and
sport marketing, as well as the key aspects of policy development,
business planning and the legal obligations and requirements of
sport organisations. It provides a pathway for students wishing to
move into higher qualifications in sport management.
ADMISSION REQUIREMENTS
An undergraduate degree OR equivalent prior learning including
at least five years appropriate professional experience.
COURSE LOCATION
This course is available on Joondalup Campus.
It is also available by external study.
MODE OF STUDY
This course is available by Full-time, or Part-time mode.
MODE OF DELIVERY
This course is available in the following modes of delivery - Oncampus,
and Off-campus.
COURSE STRUCTURE
The Graduate Diploma of Business (Sport Management) requires
the successful completion of 120 credit points (8 units). The
course comprises the following eight units:
SPM5113 Sport Service Delivery 15
SPM5122 Sport Marketing 15
SPM5112 Sport Organisation Management 15
SPM5114 Sport Venues and Events 15
SPM5600 Sport and Leisure Law 15
LSC5111 Leisure and Sport Policy Development 15
SPM5121 Sport Business Planning 15
and one elective selected with the approval of the course
coordinator.
MASTER OF HOSPITALITY MANAGEMENT
Course Code I27
This course offers undergraduates from disciplines other than
Hospitality the opportunity to develop both managerial and
operational skills necessary to be successful managers in the
global Hospitality Industry. While the one and a half year course
is composed of 12 units which emphasise discrete aspects of the
Hospitality industry, the course is composed in a way that links all
of the individual units into a single body of knowledge.
Graduates will be equipped with the necessary skills,
understanding and personal attributes to pursue a career in the
Management of Hospitality enterprises ranging from owner
/operator businesses to trans-national five star operations.
ADMISSION REQUIREMENTS
Candidates for admission into the Master of Hospitality
Management will have a Bachelor Degree in a discipline of study
other than Hospitality.
Candidates with a graduate certificate or graduate diploma in a
business related discipline will be considered for admission.
MODE OF STUDY
This course is available by Full-time, or Part-time mode.
MODE OF DELIVERY
This course is available in the following mode of delivery - Offcampus.
COURSE STRUCTURE
The Master of Hospitality Management is comprised of 12 units,
each of 15 credit points for a total of 180 credit points. The
duration of the course is one and a half years full time or
equivalent part time. The first five units of the course provide
a foundation in a range of business areas which are built upon in
the remaining seven Hospitality Management specific units
YEAR ONE
Semester 1
MBA5606 Marketing Management 15
MBA5605 Information System Challenges in Management 15
MBA5624 Accounting for Managerial Decision Making 15
ECF5661 Quantitative Studies 15
ECU Postgraduate Course Guide 2008 35