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Postgraduate - Edith Cowan University

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processes within sport organisations in the public, non-profit<br />

and commercial sectors.<br />

SPM5113 15 Credit Points<br />

Sport Service Delivery<br />

FACULTY OF BUSINESS AND LAW<br />

This unit examines the structure and function of sport delivery<br />

systems with a focus upon identifying the key agencies of sport,<br />

government, advocacy, education, health, media and commerce<br />

that support individual participants in their chosen sport at<br />

whatever level they are able to achieve. The extent to which<br />

contemporary sport organisations at all levels adopt a Sport for<br />

All approach (which emphasises both pathways or sport<br />

development and sport equity initiatives) is evaluated with<br />

reference to specific historical, socioeconomic and political<br />

imperatives, and the increasing globalisation of competitive sport.<br />

SPM5114 15 Credit Points<br />

Sport Venues and Events<br />

FACULTY OF BUSINESS AND LAW<br />

This unit explores the concepts and frameworks for planning and<br />

managing sport events, from bidding for an event to its<br />

implementation. It requires students to critically assess the various<br />

aspects of managing an event from planning, budgeting,<br />

sponsorship, marketing, risk management, legal issues and other<br />

operational matters. This unit also conceptualises the relationship<br />

between sports venue design and operation in strategic planning<br />

and management. It critically reviews basic design elements of<br />

sports venues, including planning requirements, technological<br />

advances in venue design, risk management, commercial<br />

amenities, spectator management, and other operation elements of<br />

sports venues.<br />

SPM5121 15 Credit Points<br />

Sport Business Planning<br />

FACULTY OF BUSINESS AND LAW<br />

This unit should provide students with the skills necessary to<br />

prepare a business plan for a sporting organisation or small sports<br />

business. Students, using guidelines provided will prepare a<br />

business plan for a sporting association, sports centre or fitness<br />

centre in either the private, commercial, voluntary or public<br />

sectors.<br />

SPM5122 15 Credit Points<br />

Sport Marketing<br />

FACULTY OF BUSINESS AND LAW<br />

Sport marketing is regarded as a key success factor for<br />

organisations that market sport and/or market through sport. This<br />

unit explores how sport is used to distribute goods, services, ideas,<br />

and experiences to consumers. The key concepts and practices in<br />

sport marketing are examined. Concepts include: marketing and<br />

sport, the sport consumer, sport as a service, the market planning<br />

process, the pricing process, place considerations, service<br />

delivery, service quality and customer satisfaction, sport and the<br />

media, the sport promotional mix, and sponsorship in the unique<br />

environments of community, commercial and elite sport.<br />

SPM5172 30 Credit Points<br />

Honours Thesis Dvelopment VA<br />

FACULTY OF BUSINESS AND LAW<br />

This unit involves the identification of an appropriate research<br />

project, the development of a proposal and the acquisition of the<br />

intellectual and practical skills required to undertake the project.<br />

SPM5173 30 Credit Points<br />

Honours Thesis Development VB<br />

FACULTY OF BUSINESS AND LAW<br />

This unit involves the identification of an appropriate research<br />

project, the development of a proposal and the acquisition of the<br />

intellectual and practical skills required to undertake the project.<br />

SPM5199 30 Credit Points<br />

Thesis Preparation<br />

FACULTY OF BUSINESS AND LAW<br />

The Master of Business is a research degree. The purpose of this<br />

unit is to train students in the use of appropriate research<br />

methodology and techniques, and to assist in their critical<br />

evaluation of the literature in their field of study. Students will<br />

present a written research proposal on a conceptually or<br />

professionally significant topic which forms the basis of their<br />

research thesis. This proposal will be justified in an oral<br />

presentation to reviewers at a graduate seminar.<br />

SPM5600 15 Credit Points<br />

Sport and Leisure Law<br />

FACULTY OF BUSINESS AND LAW<br />

This unit introduces students to legal concepts and processes and<br />

prepares them to identify and analyse a range of core legal<br />

problems of relevance to sport and leisure management. This<br />

preparation will allow students to conduct their affairs and<br />

professional dealings with due diligence in light of the legal<br />

obligations and requirements relevant to their sport and leisure<br />

activities.<br />

SPM6200 0 Credit Points<br />

Masters Thesis<br />

FACULTY OF BUSINESS AND LAW<br />

The Master of Business is a research degrees. The purpose of the<br />

degree is to train students in the use of research methodology and<br />

techniques and in a critical evaluation appropriate to their field of<br />

study. By the end of their candidature the student should be<br />

capable of conceiving, designing, implementing and evaluating a<br />

research based study.<br />

SPS4100 20 Credit Points<br />

Strength and Conditioning - Practicum<br />

FACULTY OF COMPUTING, HEALTH AND SCIENCE<br />

This unit builds upon, and consolidates skills and knowledge<br />

learnt in the virtual classroom environment. Students further their<br />

understanding of theoretical concepts of Strength and<br />

Conditioning by undertaking a two week onshore series of<br />

workshops and practical experience at the Joondalup campus<br />

including 100 practicum hours.<br />

SPS4101 20 Credit Points<br />

Strength and Conditioning 1 - Physiology<br />

FACULTY OF COMPUTING, HEALTH AND SCIENCE<br />

This unit seeks to examine the adaptations to anaerobic and<br />

aerobic training. Specifically, the endocrinological, biochemical,<br />

immunological, molecular and biological adaptations will be<br />

studied, including acute vs chronic responses. Detraining and<br />

concurrent strength and endurance training will also be studied.<br />

SPS4102 20 Credit Points<br />

Strength and Conditioning 2 - Biomechanics<br />

FACULTY OF COMPUTING, HEALTH AND SCIENCE<br />

This unit introduces the student to the concepts influencing human<br />

movement, including the laws of physics, which govern the<br />

interaction of the human body with its environment, with<br />

particular reference to strength and conditioning exercises. The<br />

mechanics of the human body as a machine will be examined in<br />

detail.<br />

SPS4105 20 Credit Points<br />

Advanced Resistance Training<br />

FACULTY OF COMPUTING, HEALTH AND SCIENCE<br />

This unit examines the advanced study of resistance training.<br />

Specifically, resistance training programs will be discussed with<br />

emphasis on hypertrophy, strength and/or power. Topics to be<br />

studied include plyometrics, Olympic lifts and their variants,<br />

sports-specific resistance training and power optimisation and the<br />

theory and integration of the annual plan in relation to preparation<br />

of elite athletes and teams.<br />

SPS4108 20 Credit Points<br />

Physiological Testing of Human Performance<br />

FACULTY OF COMPUTING, HEALTH AND SCIENCE<br />

This unit is designed to provide students with both the theoretical<br />

knowledge and practical skills required for the application of<br />

physiological tests of human performance. This will involve<br />

laboratory experience with strength and power testing protocols.<br />

308 ECU <strong>Postgraduate</strong> Course Guide 2008

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