Postgraduate - Edith Cowan University

Photomedia Area of Specialisation
SPAABL
The Graduate Diploma of Creative Industries (Photomedia)
equips graduates to produce photographic images to professional
standards in a range of contexts, for a range of uses. Graduates
will also demonstrate critical skills and understanding of the roles
photographic images perform in specific cultural/communication
contexts.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
Eight units selected from:
IMM4121 Digital Photomedia 15
PHO4102 Photomedia Aesthetics and Histories 15
PHO4103 Studio Work 15
PHO4105 Photo Work 15
PHO4113 Discourses and Culture 15
PHO4201 Images and Narratives 15
PHO4202 Images and Pleasures 15
PHO4211 Photojournalism and Editorial Practice 15
PHO4221 Advanced Digital Photomedia 15
PHO4305 Studio Applications for Advertising 15
PHO4312 Case Studies in Production 15
Retail Design and Planning Area of Specialisation
SPAABM
The Graduate Diploma of Creative Industries (Retail Design and
Planning) is designed to introduce graduate students and
professional practitioners to the practice of retail interior/exterior
design in the context of the consumer experience. Experiential
retailing through thematically designed environments, memorable
narratives, and the cohesion between human resources,
environments, merchandising, and marketing, are now at the
forefront of global retail industry practice.
The Graduate Diploma of Creative Industries (Retail design and
Planning) will explore, profile, and address a wide range of
experiential retail examples currently operational, as well as
introduce students to a variety of design methodologies, Public
Relation strategies, and practical skill based understandings to
further their career opportunities in 3D/spatial design,
interior/exterior design, marketing, and public relations.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
Students must study these core units:
DES4208 Design Practices: Project 15
ADV4105 Consumer Behaviour 15
TDD4204 3D Design Practices: Modelling 15
TDD4205 3D Design Practices: Spatial Design 15
Plus 60 credit points (4 units) selected from:
DES4101 Design Practices: Identity 15
PRN4121 PR Issues and Crisis Management 15
PRN4123 Corporate Communication 15
PRN4124 Public Relations Techniques 15
TDD4101 3D Design Practices: Drawing in Space 15
TDD4102 3D Design Practices: Materiality 15
TDD4203 3D Design Practices: CAD for Designers 15
VIS4101 Visual Communication Studies 15
MASTER IN TWO DIMENSIONAL AND
DIGITAL DESIGN
Course Code U60
Course Code V48
The Master in Two Dimensional and Digital Design is designed to
provide a programme of study for postgraduate students and
industry practitioners who seek to develop skills in the discipline
of design, using the digital media as both a production and as a
creative tool.
The Master in Two Dimensional and Digital Design is designed to
provide graduates with advanced technical and conceptual skills
in Graphic Design in order to further their career prospects.
It offers students the opportunity to realise an advanced
application of their skills in the production of a major piece of
sustained work.
The aim of the course is to provide knowledge of communication
theories and their application in visual culture through the new
media technologies.
ADMISSION REQUIREMENTS
This programme is vocationally oriented towards the design
industry. A degree or previous industry experience is required for
entry. It is normal that an applicant will have a minimum of five
years appropriate professional experience if they do not hold an
undergraduate degree.
COURSE LOCATION
This course is available on Mt Lawley Campus.
MODE OF STUDY
This course is available by Full-time mode.
MODE OF DELIVERY
This course is available in the following mode of delivery - Oncampus.
COURSE STRUCTURE
The Master in Two Dimensional and Digital Design is composed
of 180 credit points.
YEAR ONE - SEMESTER 1
DES2203 Design Practices: Publication 15
DES4101 Design Practices: Identity 15
VIS4101 Visual Communication Studies 15
VIS4102 Design Thinking 15
Note: Students may, in consultation with their coordinator,
substitute a core unit with one from the following:
DES2104 Vector Illustration 15
IMM4121 Digital Photomedia 15
IMM4224 Three Dimensional Modelling and Animation 15
VIS4103 Visual Solutions and Presentation 15
142 ECU Postgraduate Course Guide 2008