Postgraduate - Edith Cowan University

COURSE LOCATION
This course is available on Churchlands Campus.
MODE OF STUDY
This course is available by Part-time mode.
MODE OF DELIVERY
This course is available in the following mode of delivery - Oncampus.
COURSE STRUCTURE
Successful completion of 60 credit points (4 units) over a one or
two year period.
MKT4101 Marketing 15
Plus 30 credit points (2 units) selected from core Marketing units.
MKT4110 Consumer Behaviour IV 15
MKT4112 Promotional Marketing 15
MKT4113 Professional Communication IV 15
MKT4130 Marketing Research IV 15
MKT4273 Services Marketing IV 15
Plus 15 credit points (1 unit) selected from (1) an area of
specialisation; these specialisation areas could include units in
Sales, International Marketing, Sport Marketing, Tourism, Leisure
and Marketing Research; OR (2) any elective within the Faculty;
OR (3) any other units approved by the Head of School
(Marketing, Tourism and Leisure) or nominee.
GRADUATE CERTIFICATE OF BUSINESS
(SPORT MANAGEMENT)
Course Code S21
The Graduate Certificate of Business (Sport Management) is
designed for professionals from the sport and leisure industries
who wish to further their knowledge and understanding of
the unique aspects of the sporting environment. The course aims
to provide a balance between theory and practice and focuses
upon the global delivery systems of sport, the management
of people in sporting organisations, the management of sport
venues and events, and sport marketing.
ADMISSION REQUIREMENTS
An undergraduate degree OR equivalent prior learning including
at least five years appropriate professional experience.
COURSE LOCATION
This course is available on Joondalup Campus.
It is also available by external study.
MODE OF STUDY
This course is available by Part-time mode.
MODE OF DELIVERY
This course is available in the following modes of delivery - Oncampus,
and Off-campus.
COURSE STRUCTURE
The Graduate Certificate of Business (Sport Management)
requires successful completion of 60 credit points (4 units). The
course comprises the following four units:
SPM5113 Sport Service Delivery 15
SPM5122 Sport Marketing 15
SPM5112 Sport Organisation Management 15
SPM5114 Sport Venues and Events 15
GRADUATE DIPLOMA OF BUSINESS
(MARKETING)
Course Code M80
The Graduate Diploma of Business (Marketing) program is
designed for business practitioners who wish to further their
knowledge and understanding of marketing.
The program aims to provide a balance between theory and
practice. Participants are exposed to research and case study
material in each area and through seminars, discussions and
assigned project work. The course offers flexibility, and a choice
of units.
The School of Marketing’s academic staff comprises current and
former industry practitioners with solid academic backgrounds.
Current working professionals will have a distinct advantage
because of their experience in their respective industries, however
the course is also ideal for new degree holders who wish to pursue
a career in marketing and business. Marketing is regarded as an
excellent route to top management positions and widely
recognised as the driving force of modern businesses.
The Graduate Diploma of Business (Marketing) constitutes Stage
1 & 2 of the Master of Professional Marketing.
Opportunities:
• qualifies you for employment in marketing
management, advertising, market research, sales, public
relations and merchandising.
• provides you with practical skills which will give you
the edge over your competitors.
• develops analytical skills and creativity in decision
making.
• provides you with additional qualifications which will
improve your promotional opportunities.
ADMISSION REQUIREMENTS
An undergraduate degree OR equivalent prior learning including
at least five years appropriate professional experience.
COURSE LOCATION
This course is available on Churchlands Campus.
MODE OF STUDY
This course is available by Full-time, or Part-time mode.
MODE OF DELIVERY
This course is available in the following mode of delivery - Oncampus.
COURSE STRUCTURE
Successful completion of 120 credit points (8 units) over a one or
two year period.
34 ECU Postgraduate Course Guide 2008