Postgraduate - Edith Cowan University

Media and Cultural Studies Area of Specialisation
SPAACM
The Graduate Diploma of Communications (Media Studies)
allows students to examine the ways in which Media are
organised, the social position and power they have and the ways
they communicate to audiences. It also introduces students to a
significant range of contemporary theoretical and critical
approaches used to analyse media texts, media technologies and
their position in the world today. It trains students to think
critically and to communicate effectively.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
CMM4123 Media and Social Context 15
CMM4215 Cultural Matrix 15
Plus 90 credit points selected from:
CCA4100 Visual Culture and Subversive Ideas 15
CCA4101 Environmental Humanities 15
CMM4102 Media and Nation 15
CMM4105 Global Communications 15
CMM4106 Psychology, Psychoanalysis and Cinema 15
CMM4107 Documentary, Film and Television 15
CMM4118 Case Studies in Communications 2 15
CMM4119 Case Studies in Communications 15
CMM4125 Popular Music and Culture 15
MAS4102 Technoculture 15
MST4150 Media in Asia 15
MST4151 Media and Identity 15
Public Relations Area of Specialisation
SPAACN
The Graduate Diploma of Communications (Public Relations)
equips graduates to pursue or consolidate careers in Public
Relations, Public Affairs, Corporate Communications and
Organisational Communication through an understanding of
strategic communication planning. This specialisation is
accredited by the Public Relations Institute of Australia.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
CMM4120 Integrated Marketing Communication 15
CMM4121 Communication Research 15
PRN4114 International Public Relations 15
PRN4115 Public Relations Events and Management 15
PRN4120 Foundations of Public Relations 15
PRN4121 PR Issues and Crisis Management 15
PRN4124 Public Relations Techniques 15
Plus 15 credit points selected from:
CMM4104 Professional Placement 15
CMM4108 Independent Study 15
JOU4101 Print Journalism 15
Scriptwriting Area of Specialisation
SPAAFL
The Graduate Diploma of Communications (Scriptwriting) aims
to equip practitioners with advanced level skills for writing across
a wide range of formats including short films, television drama,
features, documentaries, radio programs, corporate or promotional
videos, games and adaptation from other sources. Emphasis is
placed upon developing compelling ideas and a range of
storytelling strategies including plot, structure, characterisation,
dialogue and visual storytelling. Students will gain an analytical
and critical understanding of the medium and knowledge of
industry practice. On completion of the Graduate Diploma
students will have a substantial portfolio of work and detailed
knowledge of the role of the scriptwriter in screen production.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
FAV4102 Scriptwriting: Short Films 15
FAV4202 Scriptwriting: Feature Films, Documentary and
Radio
15
FAV4203 Scriptwriting: Television Drama 15
FAV4214 Scriptwriting: Adaptation, Editing and
Commissioned Content
15
Select theory units worth 30 credit points from:
CMM4106 Psychology, Psychoanalysis and Cinema 15
CMM4107 Documentary, Film and Television 15
CMM4118 Case Studies in Communications 2 15
FAV4112 Film and Cinema Studies 15
MST4135 Australian Television 15
MST4151 Media and Identity 15
Plus 30 credit points from:
CMM4104 Professional Placement * 15
CMM4108 Independent Study ** 15
or
Electives worth 30 credit points from the Faculty of Education &
Arts in consultation with the Course Coordinator
*Placement with a production company or development agency
**Script project
Specialist Reporting Area of Specialisation
SPAACO
The Graduate Diploma of Communications (Specialist Reporting)
will enable students to develop their existing skill set in specialist
reporting. Specialist Reporting will provide students with
advanced journalism and reporting skills and abilities in their
specialist field. The Graduate Diploma will develop students’
abilities to freelance and source topics and stories and to produce
publishable materials as specialist reporters and writers. There is
currently a dearth of specialist writers for the press and electronic
publications in specialist fields. While most journalists write
stories of a general nature, increasing demand is being shown for
specialist writers who are well-versed in particular fields.
ECU Postgraduate Course Guide 2008 139