Postgraduate - Edith Cowan University

And 45 credit points selected from:
ADV4102 Creative Strategy: Process and Execution 15
ADV4111 The Business of Publishing 15
ADV4117 Strategic Branding 15
ADV4120 Advertising Management 15
CMM4117 Creative Thinking 15
Plus 20 credit points selected from:
CMM5110 Globalisation, Cultural Diversity and
Innovation
20
CMM5111 Convergences 20
Creative Services Area of Specialisation
SPAAHO
The growth of the creative industries or creative economy means
that more organisations will require the creative services of
talented individuals or businesses in advertising, design, public
relations, specialist writing, print publishing, desktop publishing,
etc. The Master of Professional Communications, specialising in
Creative Services is for students who wish to diversify their
creative skills and knowledge rather than to be a specialist in one
creative communication discipline.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
CMM4121 Communication Research 15
CMM4137 Project Preparation 15
CMM5222 Communications Project 1 20
CMM5223 Communications Project 2 20
Select 45 credit points from the following:
CMM4120 Integrated Marketing Communication 15
CMM4208 Communications and Digital Technology 15
DES4101 Design Practices: Identity 15
FAV4104 Introduction to Digital Video 15
IMM4121 Digital Photomedia 15
IMM4122 Publishing on the World Wide Web 15
VIS4102 Design Thinking 15
And select 45 credit points from the following:
ADV4102 Creative Strategy: Process and Execution 15
ADV4111 The Business of Publishing 15
CMM4117 Creative Thinking 15
CSI4108 Presentation Systems 15
FAV4101 Introduction to Video Production 15
JOU4105 Specialist Writing 15
PRN4124 Public Relations Techniques 15
Plus 20 credit points from:
CMM5110 Globalisation, Cultural Diversity and
Innovation
20
CMM5111 Convergences 20
Film and Video Area of Specialisation
SPAACB
The Master of Professional Communications (Film and Video)
prepares graduates for employment in a wide range of
opportunities in the rapidly expanding field of communications
via the moving image. The specialisation provides a challenging
and rewarding mix of practical and critical studies including the
research, writing and production of a project. Students will
graduate with strong hands-on experience, critical and analytical
skills ready to take up employment in a variety of areas.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
Select 105 credit points from:
FAV4101 Introduction to Video Production 15
FAV4104 Introduction to Digital Video 15
FAV4102 Scriptwriting: Short Films 15
FAV4112 Film and Cinema Studies 15
MST4135 Australian Television 15
CMM4107 Documentary, Film and Television 15
CMM4106 Psychology, Psychoanalysis and Cinema 15
CMM4108 Independent Study 15
CMM4118 Case Studies in Communications 2 15
FAV4201 Video Production: Drama and Documentary 15
FAV4202 Scriptwriting: Feature Films, Documentary and
Radio
15
FAV4203 Scriptwriting: Television Drama 15
FAV4214 Scriptwriting: Adaptation, Editing and
Commissioned Content
15
FAV4301 Advanced Video Production 1 15
FAV4401 Advanced Video Production 2 15
ECU Postgraduate Course Guide 2008 149
Plus:
CMM4137 Project Preparation 15
CMM5222 Communications Project 1 20
CMM5223 Communications Project 2 20
Plus 20 credit points from:
CMM5110 Globalisation, Cultural Diversity and
Innovation
20
CMM5111 Convergences 20
Interactive Media Development Area of Specialisation
SPAACC
The Master of Professional Communications (Interactive Media
Development) at Edith Cowan University enables students to
harness the revolution in digital communications with a
challenging and rewarding mix of practical and critical studies,
including research and digital media development activities. The
course provides studies of both a theoretical and practical nature
in the area of interactive media development and draws together
theory and knowledge from the disciplines of information science,
media, art and graphic design, instructional design, computer
science and cognitive science.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.