Postgraduate - Edith Cowan University

ADMISSION REQUIREMENTS
Applicants for the course require:
• Bachelor degree from a recognised University OR a
minimum of 5 years work experience with at least 2
years in a managerial capacity.
• Applicants must also meet the University's English
language requirements.
COURSE LOCATION
This course is available on Churchlands Campus.
Offshore
MODE OF STUDY
This course is available by Full-time, or Part-time mode.
MODE OF DELIVERY
This course is available in the following modes of delivery - Oncampus,
and Off-campus.
COURSE STRUCTURE
The course comprises 12 units of 15 credit points each totalling
180 credit points.
CORE UNITS
MBA5620 Managing Globally and Locally 15
MBA5621 Leadership and Change Management 15
MBA5622 Managing People for Performance 15
MBA5481 Business Strategy V 15
Plus FOUR units selected from the following:
MBA5625 Information System Challenges in Management 15
MBA5624 Accounting for Managerial Decision Making 15
MBA5627 Business Economics 15
MBA5623 Finance for Business Decisions 15
MBA5626 Marketing Management 15
Plus FOUR elective units OR a Specialisation.
SPECIALIST STUDIES
This stage equips the decision-maker with knowledge and skills
required for management of a specialist area integral to the
development and execution of a strategic business plan. Specialist
Studies comprise four units which may be undertaken in the
following areas. Alternatively students may choose a combination
of any 4th or 5th year level units subject to prior approval from
the Faculty.
Note: Not all specialisations are available externally.
Health Services Management Area of Specialisation
SPAAHG
This specialisation comprises 60 credit points (4 units).
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Offcampus.
Select the following four units focussed on the Health Services
Management area:
HST5505 Information and Technology 20
HST5506 Managing for Performance and Quality 20
HST5507 International Health and Community Care
Systems
20
HST5508 Planning and Evaluation 20
Or any HST unit as approved through the Coordinator Public
Health.
Hospitality and Tourism Area of Specialisation
SPAAFX
The Hospitality and Tourism Specialisation comprises 60 credit
points (4 units) and prepares competent graduates for careers in
the hospitality, travel and tourism industries. It has been designed
to give students a solid foundation to both disciplines in order to
prepare them for leadership in these areas.
UNIT SET LOCATION
This unit set is available on Joondalup Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
MBA5113 Principles of Tourism V 15
MBA5114 Hospitality Enterprise V 15
MBA5115 Current Topics in Hospitality V 15
MBA5116 Ecotourism Management 15
Marketing Area of Specialisation
SPAAHJ
The marketing specialisation will provide the MBA graduate with
the added skills and knowledge necessary to manage a business in
an increasingly competitive and complex business environment.
Marketing, as the driving force of the modern business, is
characterised by its diversity of functions. This specialisation
addresses many of these functions from a managerial perspective.
It comprises 60 credit points (4 units).
UNIT SET LOCATION
This unit set is available on Churchlands Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
Four units selected from:
MKT5111 Professional Communication V 15
MKT5201 Consumer Behaviour V 15
MKT5203 Promotional Marketing V 15
MKT5204 International Marketing V 15
MKT5205 Services Marketing V 15
MKT5207 Marketing on the Internet V 15
MKT5601 Advanced Integrated Marketing
Communications
15
ECU Postgraduate Course Guide 2008 15