Postgraduate - Edith Cowan University

YEAR ONE
Semester 2
MAN5250 Human Resource Management 15
HOS5700 Hospitality Service 15
HOS5701 Food and Beverage Management 15
HOS5702 Hospitality Facilities Management 15
YEAR TWO
Semester 1
HOS5703 Contemporary Issues in Hospitality
Management
15
HOS5704 Hotel and Restaurant Information Systems 15
HOS5705 Hospitality Enterprises in a Global Context 15
HOS5706 Accommodation Department Management 15
MASTER OF PROFESSIONAL MARKETING
Course Code G62
Not only is marketing an essential part of any business, but it is
also one of the most exciting areas to work in. The graduate
courses in Marketing are designed to give students the theoretical
knowledge and practical skills needed for a stimulating career in
marketing with several specialisations. The first stage of the
program provides a general overview of marketing, and enables
students to select from a range of marketing core units as well as
specialisations in sales, sport marketing, tourism, leisure and
marketing research. The second stage gives students the skills to
conduct marketing research within their chosen specialisation and
provides added depth in marketing and the opportunity to
specialise further in their chosen specialisation. The final
stage provides students with the knowledge on cutting edge issues
in marketing and prepares the students with appropriate marketing
response to those issues. In addition, the Marketing Strategy V
unit is designed as a capstone unit to prepare students on how to
critically evaluate varied marketing scenarios, assess the
alternative marketing response, and implement appropriate
marketing strategy.
Students who have completed equivalent units at another
institution may apply for Advanced Standing. The Policy
on Advanced Standing is contained in the Edith Cowan University
(Admission, Enrolment and Academic Progress) Rules. The
procedure for applying for Advanced Standing in the Faculty is
available on request.
ADMISSION REQUIREMENTS
A Bachelors degree OR completion of a Graduate Certificate of
Business (Marketing) or a Graduate Diploma of
Business (Marketing) .
COURSE LOCATION
This course is available on Churchlands Campus.
MODE OF STUDY
This course is available by Full-time, or Part-time mode.
MODE OF DELIVERY
This course is available in the following mode of delivery - Oncampus.
COURSE STRUCTURE
The Master of Professional Marketing requires a total of 180
credit points.
EIGHT CORE UNITS
MKT4101 Marketing 15
MKT4110 Consumer Behaviour IV 15
MKT4112 Promotional Marketing 15
MKT4113 Professional Communication IV 15
MKT4130 Marketing Research IV 15
MKT4273 Services Marketing IV 15
MKT5105 Current Issues in Marketing VA 15
MKT5215 Marketing Strategy V 15
ELECTIVES
Choose four elective units (60 credit points) which may be taken
as one or two areas of specialisation (e.g. Sales, International
Marketing, Marketing Research, Leisure, Sport Marketing,
Tourism).
MKT4105 Selling and Sales Management IV 15
MKT4201 Sales and Market Analysis IV 15
MKT4240 International Marketing IV 15
MKT4207 Marketing on the Internet IV 15
MKT5113 Qualitative Research Methods 15
MKT5114 Quantitative Research Methods V 15
MKT5107 Marketing Research Project VA 15
MKT5108 Marketing Research Project VB 15
SPM4111 Leisure and Sport Policy Development 15
LSC5004 Leisure Sciences 4 15
SPM4122 Sport Marketing IV 15
SPM4113 Sport Service Delivery IV 15
MBA5113 Principles of Tourism V 15
MBA5116 Ecotourism Management 15
MASTER OF SOCIAL SCIENCE (LEISURE
SCIENCES)
Course Code 690
The Master of Social Science (Leisure Sciences) is designed for
professionals from the leisure and recreation industry. The course
allows students to pursue areas of interest within the coursework
and research components. The broad scope of the course
encompasses critical analyses of management, planning and
research approaches relevant to leisure sciences.
ADMISSION REQUIREMENTS
Students with a bachelor degree in Leisure Sciences (or
equivalent):
Such applicants will be considered for direct admission into the
Master program.
Students with a bachelor degree in a field other than Leisure
Sciences:
Students with undergraduate degrees in unrelated or related
leisure fields may be required to complete additional or bridging
units before admission into the Master of Social Science (Leisure
Sciences). Each applicant will be considered on an individual
basis. The bridging requirements will depend on the nature of
previous studies.
Students with an Honours degree:
Students with an Honours degree in Leisure Sciences (or
equivalent field) will be considered for direct admission to the
Master of Social Science Stage 2. Other Honours students may be
required to complete bridging units before admission to the thesis
year.
Students with a Graduate Diploma of Social Science (Leisure
Sciences) or related field may apply for admission.
COURSE LOCATION
This course is available on Joondalup Campus.
MODE OF STUDY
This course is available by Full-time, or Part-time mode.
36 ECU Postgraduate Course Guide 2008