Postgraduate - Edith Cowan University

JOU4204 Radio Journalism 15
JOU4214 Television Journalism 15
Mass Communication Area of Specialisation
SPAABQ
Students and graduates of the Graduate Certificate of
Communications (Mass Communication) at Edith Cowan
University have a good grounding to harness the revolution in
communications with a challenging and rewarding mix of
practical and critical studies. Students will graduate with a range
of hands-on and analytical skills ready to take up employment in a
variety of areas.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
60 credit points selected from:
CMM4102 Media and Nation 15
CMM4118 Case Studies in Communications 2 15
CMM4119 Case Studies in Communications 15
CMM4120 Integrated Marketing Communication 15
CMM4123 Media and Social Context 15
JOU4101 Print Journalism 15
JOU4204 Radio Journalism 15
MST4135 Australian Television 15
MST4150 Media in Asia 15
MST4151 Media and Identity 15
Media and Cultural Studies Area of Specialisation
SPAABR
The Graduate Certificate of Communications (Media Studies)
introduces students to the ways in which the Media are organised,
the social position and power they have and the ways they
communicate to audiences. It also introduces students to a
significant range of contemporary theoretical and critical
approaches used to analyse media texts, media technologies and
their position in the world today. It trains students to think
critically and to communicate effectively.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
CMM4215 Cultural Matrix 15
Plus 45 credit points selected from:
CCA4100 Visual Culture and Subversive Ideas 15
CCA4101 Environmental Humanities 15
CMM4102 Media and Nation 15
CMM4105 Global Communications 15
CMM4106 Psychology, Psychoanalysis and Cinema 15
CMM4123 Media and Social Context 15
CMM4125 Popular Music and Culture 15
Public Relations Area of Specialisation
SPAABS
The Graduate Certificate of Communications (Public Relations)
equips graduates to understand and practise professional Public
Relations in the Corporate Communication and Public Affairs
environments.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
Select 60 credit points from the following:
CMM4120 Integrated Marketing Communication 15
CMM4121 Communication Research 15
PRN4114 International Public Relations 15
PRN4115 Public Relations Events and Management 15
PRN4120 Foundations of Public Relations 15
PRN4121 PR Issues and Crisis Management 15
PRN4124 Public Relations Techniques 15
Scriptwriting Area of Specialisation
SPAAFI
The Graduate Certificate of Communications (Scriptwriting) aims
to equip practitioners with the essential skills for writing short
films, documentaries and radio programs as well as a range of
television drama formats. Emphasis is placed upon developing
compelling ideas and a range of storytelling strategies including
plot, structure, characterisation, dialogue and visual storytelling.
Students will gain an analytical and critical understanding of the
medium and knowledge of industry practice.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
FAV4102 Scriptwriting: Short Films 15
FAV4203 Scriptwriting: Television Drama 15
One theory unit worth 15 credit points selected from:
CMM4106 Psychology, Psychoanalysis and Cinema 15
CMM4107 Documentary, Film and Television 15
CMM4118 Case Studies in Communications 2 15
FAV4112 Film and Cinema Studies 15
MST4135 Australian Television 15
MST4151 Media and Identity 15
Plus a 4th level elective worth 15 credit points offered by the
Faculty of Education & Arts selected in consultation with the
Course Coordinator
Specialist Reporting Area of Specialisation
SPAABT
The Graduate Certificate of Communications (Specialist
Reporting) will enable students to complement their existing skill
set to expand employment opportunities in the field of
communications and new media. Specialist Reporting aims to
ECU Postgraduate Course Guide 2008 133