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Postgraduate - Edith Cowan University

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FACULTY OF REGIONAL<br />

PROFESSIONAL STUDIES<br />

SCHOOL OF REGIONAL<br />

PROFESSIONAL STUDIES<br />

GRADUATE CERTIFICATE IN WINE<br />

MARKETING<br />

Course Code U70<br />

The course is also available to Australian Fee-Paying Students<br />

INTRODUCTION<br />

This course is designed for people with wine, food and tourism<br />

qualifications and/or industry experience that would like to extend<br />

their knowledge in wine, tourism, e-commerce and business skills.<br />

The degree is designed for participants to develop business and<br />

leadership skills to commence their own businesses or develop<br />

career paths within the wine, food and tourism industry/industries.<br />

ADMISSION REQUIREMENTS<br />

Undergraduate degree or at least two years wine industry<br />

experience, an entry interview required. Students entering with<br />

industry experience will be enrolled in the Graduate Certificate<br />

and will be required to have an average of 65% before transferring<br />

to the Graduate Diploma.<br />

If study skills required, i.e. writing, mathematics or computing,<br />

these will be made available at a commercial rate.<br />

COURSE LOCATION<br />

This course is available on Bunbury Campus.<br />

Also at Margaret River by flexible and intensive modes,<br />

depending on demand.<br />

MODE OF STUDY<br />

This course is available by Part-time mode.<br />

MODE OF DELIVERY<br />

This course is available in the following modes of delivery - Oncampus,<br />

and Off-campus.<br />

COURSE STRUCTURE<br />

Semester 1<br />

HTE4000 Marketing Principles 15<br />

HTE4100 Wine Studies 15<br />

Semester 2<br />

HTE4400 Wine Tourism 15<br />

PPR4700 Business Development 15<br />

Or other units as approved by the course coordinator.<br />

GRADUATE CERTIFICATE OF BUSINESS<br />

(MANAGEMENT)<br />

Course Code Q11<br />

Course Code F45<br />

INTRODUCTION<br />

The Graduate Certificate of Business (Management) is aimed at<br />

persons with extensive managerial experience who wish to do<br />

postgraduate studies without possessing an undergraduate degree<br />

or who have an undergraduate degree and at least 2 years<br />

postgraduate work experience. The course aims to provide an<br />

understanding of the management of organisations with a balance<br />

between theory and practice. Participants are exposed to research<br />

and case study material in each area and through seminars,<br />

discussions and assigned project work, can relate this to their<br />

respective work roles.<br />

ADMISSION REQUIREMENTS<br />

An undergraduate degree OR equivalent prior learning including<br />

at least five years appropriate professional experience.<br />

COURSE LOCATION<br />

This course is available on Churchlands, and Bunbury Campuses.<br />

MODE OF STUDY<br />

This course is available by Part-time mode.<br />

MODE OF DELIVERY<br />

This course is available in the following mode of delivery - Oncampus.<br />

It may be possible to complete the course in the full-time mode<br />

dependant on timetabling.<br />

COURSE STRUCTURE<br />

MAN4010 Management IV 15<br />

Plus three Elective units selected from:<br />

INB4101 Cultural Framework of Business IV 15<br />

MAN4102 Organisational Behaviour IV 15<br />

MAN4150 Human Resource Management IV 15<br />

MAN4151 Industrial Relations IV 15<br />

MAN4225 Small Business Management IV 15<br />

MAN4231 Managing Quality IV 15<br />

MAN4112 Strategic Management IV * 15<br />

MAN4110 Organisational Studies IV * 15<br />

Or<br />

Three other units approved by the Head of School of Management<br />

or nominee<br />

*Prerequisite required MAN4010<br />

GRADUATE DIPLOMA OF BUSINESS<br />

(MANAGEMENT STUDIES)<br />

Course Code U49<br />

Course Code V43<br />

The Graduate Diploma of Business (Management Studies) is<br />

designed for graduates whose first degree did not concentrate on<br />

management studies. The course provides an understanding of the<br />

management of organisations relevant to students in both the<br />

private and public sectors.<br />

The course assists those who are currently working in a<br />

managerial capacity who recognise the need to acquire specialist<br />

knowledge through a higher qualification. It is also designed for<br />

those who, although not at present working in a managerial<br />

capacity, anticipate such a move at some stage in their career.<br />

This course provides an indepth focus on the management<br />

function and allows for the acquisition of specialist functional<br />

skills through the choice of elective units.<br />

ADMISSION REQUIREMENTS<br />

Available to applicants with a recognised under-graduate degree<br />

in another discipline, or successful completion of a Graduate<br />

Certificate.<br />

ECU <strong>Postgraduate</strong> Course Guide 2008 189

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