Postgraduate - Edith Cowan University

systems or information technology although certain elements of
each are incorporated, especially creatively using the Internet.
MBA5103 15 Credit Points
Market Analysis V
FACULTY OF BUSINESS AND LAW
This unit introduces participants to the principles of marketing.
This includes a study of the marketing concept, consumer
behaviour, marketing research, market segmentation, marketing
mix strategies and selected applications. The management of the
marketing process will be considered and every effort will be
made to consider global concepts.
MBA5105 15 Credit Points
Financial Reporting and Analysis V
FACULTY OF BUSINESS AND LAW
This unit addresses the fundamental principles of financial and
management accounting, financial statement analysis, and the use
of management accounting in planning, control and decision
making. The unit has a 'user' focus. It is not concerned with the
preparation of accounts (i.e., debits and credits, and journal
entries), but rather the interpretation of financial information.
Performance measurement and financial statement analysis are
employed to facilitate ethical internal decision making. The unit
adopts a case study approach to highlight the effective use of
financial resources as a key element in successful management
and explores some of the tools that are available through the
financial system of a business organisation.
MBA5110 15 Credit Points
Principles of Management V
FACULTY OF BUSINESS AND LAW
An introduction to managing in organisations. This will be
achieved through a critical discussion of the roles of managers and
characteristics of managerial work; the environment, structure and
culture of organisations. The course includes the of the analysis of
the evolution of management as well as the analysis of current
managerial practice: ways of understanding managing, approaches
to learning about managing; the nature of managerial work such
as planning, organising, leading and controlling. The course will
also critically examine the management of the organisation’s
internal and external environments, the structural control of
organisations. This unit will also examine the manager as a
person, their roles and activities.
MBA5113 15 Credit Points
Principles of Tourism V
FACULTY OF BUSINESS AND LAW
This unit provides an overview of management theory and
practice within the tourism industry with reference to the
organisation and structure of travel and tourism businesses.
Leading theories of tourism management will be examined and
related to management practices at the organisational level. These
theories relate to tourist motivations, visitor flows, the structure of
the tourism industry, government involvement in tourism, and
economic, social and environmental impacts of tourism. A range
of international and Australian case studies will be presented to
illustrate these theories and their practical implications and
applications.
MBA5114 15 Credit Points
Hospitality Enterprise V
FACULTY OF BUSINESS AND LAW
This unit integrates the business and management concepts
introduced in previous units and applies these in a strategic
planning and management approach for a hospitality business.
Characteristics of the hospitality service, business, organisational
and operational issues in managing hotels and restaurants are
studied.
MBA5115 15 Credit Points
Current Topics in Hospitality V
FACULTY OF BUSINESS AND LAW
This unit is designed to familiarise students with current issues
regarding security in the hotel, restaurant, and associated
industries. The increasing potential for malicious attack of various
forms will be considered. Potential prevention and resolution will
be analysed from both theoretical and practical approaches.
The unit has a managerial focus. In particular, the unit will
provide an overview of the physical, personal, procedural, and
computer security threats to venues, processes, clients, real and
intellectual property, and future business.
MBA5116 15 Credit Points
Ecotourism Management
FACULTY OF BUSINESS AND LAW
This unit provides a detailed description and investigation of
issues in ecotourism management. Ecotourism will be studied in
relation to sustainable tourism, natural area tourism, nature-based
tourism and adventure tourism. Ecotourism planning,
development, management, marketing, policy and practice will be
reviewed. Case studies of Australian ecotourism will be
investigated including examples of: natural attractions, tourism
organisations, accommodation and ecotours. Examples of
sustainable tourism management best practice will be presented.
MBA5119 15 Credit Points
Economics V
FACULTY OF BUSINESS AND LAW
The aim of the unit is for students to learn how to apply economic
analysis to business management. Students select a real world
enterprise that they study in depth. Students then develop a 4-year
competitive strategy for the selected enterprise using the
knowledge and skills they have acquired in the unit studies. The
outcome is a strategic document capable of being used in real
world business management.
MBA5185 15 Credit Points
Financial Reporting and Analysis V
FACULTY OF BUSINESS AND LAW
This unit introduces the fundamental principles of financial and
management accounting and covers the basic concepts of
accounting and financial statement analysis, together with the uses
of management accounting in planning, control and decision
making.
While the focus is primarily on Australian accounting practice, the
accounting issues considered in the unit may be relevant to other
contexts. It is nevertheless necessary to establish relevance prior
to undertaking an intercompany comparison. Ethics also form an
integral part of the unit.
The unit highlights effective use of financial resources as key
element in successful management and explores some of the tools
that are available through the financial system of a business
organisation.
MBA5189 15 Credit Points
Economics V
FACULTY OF BUSINESS AND LAW
The aim of the unit is for students to master selected aspects of
economic theory and their application to business management.
Students select a real world enterprise that they study in depth
(overseas students are encouraged to select enterprises from their
home countries if they so wish). Each student then develops a 4year
competitive strategy for their selected enterprise using the
tools of economic analysis acquired in the unit.
MBA5190 15 Credit Points
Economics V
FACULTY OF BUSINESS AND LAW
The aim of the unit is for students to develop a grasp of economic
theory and its applications to business management. This unit
enables students to master selected aspects of economic theory
and their application to business management. The unit follows a
‘constructivist’ approach to student learning through a studentcentred
program of study. Students select a real world enterprise
or organisation that they study in depth. Each student will
construct a scenario for the business they have selected and
develop a 4-year competitive strategy using the tools of economic
analysis acquired in unit studies.
ECU Postgraduate Course Guide 2008 269