Postgraduate - Edith Cowan University

MASTER OF INNOVATIVE TECHNOLOGY
Course Code I09
The Master of Innovative Technology is a 240 credit point course
that can be completed in two years full-time (or part-time
equivalent). The course enables graduate students to develop key
skills and research expertise in industry growth areas, as well as
supporting their own strengths and interests. Elective units (50%
of the course) are negotiated with students through a contract and
can be taken at other universities or faculties that have the
required expertise (local, national or international) to make a
cohesive set of skills for the required thesis/project. The course
provides opportunities for students to travel to different countries
and immerse themselves in different cultures within the context of
considering how globalisation and new industry growth areas can
be used to support innovation, research and development. The
research component is industry, community or government
focussed.
ADMISSION REQUIREMENTS
There are two admission paths to the degree:
1. An undergraduate degree from a recognised tertiary
institution;
2. Applicants without formal academic qualifications with
at least five years appropriate professional experience.
COURSE LOCATION
This course is available on Mt Lawley Campus.
Core units are available at the Mt Lawley campus, other units may
be international or local campus based.
MODE OF STUDY
This course is available by Full-time, or Part-time mode.
MODE OF DELIVERY
This course is available in the following modes of delivery - Oncampus,
and Off-campus.
The core units will be in face-to-face mode, though electives
offered by other universities could be in online or flexible delivery
mode.
COURSE STRUCTURE
The Master of Innovative Technology is a 240 credit point course.
YEAR ONE - SEMESTER 1
CMM5110 Globalisation, Cultural Diversity and
Innovation
Coursework Electives (40 credit points)*
YEAR ONE - SEMESTER 2
CMM5114 Advanced Communication Research Methods 20
Coursework Electives (40 credit points)*
YEAR TWO - SEMESTER 1
CMM5137 Project Preparation 20
Coursework Electives (40 credit points)*
YEAR TWO - SEMESTER 2
CMM5124 Masters Project 1 30
CMM5125 Masters Project 2 30
* Coursework electives (30 or 40 credit points each semester) will
be negotiated in consultation with the course coordinator and
other relevant academic staff. Electives may be from different
universities (local, national or international), and will be based a
theme relevant to the targeted industry growth area, and the
student’s key discipline.
20
MASTER OF PROFESSIONAL
COMMUNICATIONS
Course Code G77
The Master of Professional Communications is a three semester
full-time or equivalent part-time course designed to provide
graduates of other disciplines with the opportunity to acquire
advanced knowledge and understanding of a specialised field of
communications. Each stream consists of two stages:
• Two semester full-time (or part-time equivalent) taught
units of study;
• One semester full-time (or part-time equivalent)
preparation and completion of a project(s).
ADMISSION REQUIREMENTS
There are two admission paths to the degree:
1. A three year degree in another discipline from a
recognised tertiary institution;
2. Applicants without formal academic qualifications with
at least five years appropriate professional experience
in either multimedia or communications may apply for
admission.
COURSE LOCATION
This course is available on Mt Lawley Campus.
MODE OF STUDY
This course is available by Full-time, or Part-time mode.
MODE OF DELIVERY
This course is available in the following mode of delivery - Oncampus.
COURSE STRUCTURE
The Master of Professional Communications will be 180 credit
points.
Advertising Area of Specialisation
SPAACA
The Master of Professional Communications (Advertising) equips
graduates to analyse and evaluate the effectiveness of advertising
campaigns, conduct research into consumer behaviour, plan and
execute a campaign, design and cost marketing strategies and
operate effectively within the industry. This specialisation is
accredited by the International Advertising Association (IAA) and
makes extensive use of industry experts. The project element
allows additional mastery of advertising theory, research and
practice.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
CMM4121 Communication Research 15
CMM4137 Project Preparation 15
CMM5222 Communications Project 1 20
CMM5223 Communications Project 2 20
Plus 45 credit points from the following:
ADV4105 Consumer Behaviour 15
ADV4112 International Advertising 15
ADV4406 Media Buying and Planning 15
CMM4120 Integrated Marketing Communication 15
148 ECU Postgraduate Course Guide 2008