Postgraduate - Edith Cowan University

COURSE STRUCTURE
The Master of Arts (Visual Arts) requires the successful
completion of 240 credit points.
YEAR ONE
Semester 1
CCA5101 Research Preparation 20
CCA5102 Literature Review 20
VIS5115 Studio 1 20
Semester 2
VIS5211 Studio 2 30
VIS5212 Studio Analysis 30
YEAR TWO
Semester 1
VIS6101 Masters Thesis 30
VIS6311 Studio 3 30
Semester 2
VIS6201 Masters Thesis 30
VIS6411 Studio 4 30
MASTER OF COMMUNICATIONS
Course Code I24
The Master of Communications (by coursework) is a four
semester full-time or equivalent part-time course designed to
provide graduates with the opportunity to acquire advanced
knowledge and understanding of a specialised field of
communications and to demonstrate their understanding and
research ability with a thesis.
ADMISSION REQUIREMENTS
There are two admission paths to the degree:
1. A three year degree in relevant discipline from a
recognised tertiary institution;
2. Applicants without formal academic qualifications with
at least five years appropriate professional experience
may apply for admission.
COURSE LOCATION
This course is available on Mt Lawley Campus.
MODE OF STUDY
This course is available by Full-time, or Part-time mode.
MODE OF DELIVERY
This course is available in the following mode of delivery - Oncampus.
COURSE STRUCTURE
The Master of Communications (by coursework) is a 245 credit
point degree.
Semester One
Select 60 credit points from chosen course work specialisation
listed below
Semester Two
CMM5137 Project Preparation * 20
Plus 45 credit points of further study within chosen specialisation
Semester Three
CMM5111 Convergences 20
CMM5222 Communications Project 1 20
CMM5223 Communications Project 2 20
Semester Four
CMM5110 Globalisation, Cultural Diversity and Innovation 20
CMM5224 Communications Project 3 20
CMM5225 Communications Project 4 20
* Students must pass this unit with 70% or above to continue in
the Master of Communications.
Advertising Area of Specialisation
SPAAHR
The Master of Communications (Advertising) equips graduates to
analyse and evaluate the effectiveness of advertising campaigns,
conduct research into consumer behaviour, plan and execute a
campaign, design and cost marketing strategies and operate
effectively within the industry. This specialisation is accredited
by the International Advertising Association (IAA) and makes
extensive use of industry experts. The project element allows
additional mastery of advertising theory, research and practice.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
CMM4121 Communication Research 15
Plus 90 credit points selected from:
ADV4102 Creative Strategy: Process and Execution 15
ADV4105 Consumer Behaviour 15
ADV4111 The Business of Publishing 15
ADV4112 International Advertising 15
ADV4117 Strategic Branding 15
ADV4120 Advertising Management 15
ADV4406 Media Buying and Planning 15
CMM4117 Creative Thinking 15
CMM4120 Integrated Marketing Communication 15
Film and Video Area of Specialisation
SPAAHS
The Master of Communications (Film and Video) prepares
graduates for employment in a wide range of opportunities in the
rapidly expanding field of communications via the moving
image. The specialisation provides a challenging and rewarding
mix of practical and critical studies including the research, writing
and production of a project. Students will graduate with strong
hands-on experience, critical and analytical skills ready to take up
employment in a variety of areas.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
Select 105 credit points from:
FAV4101 Introduction to Video Production 15
FAV4104 Introduction to Digital Video 15
FAV4102 Scriptwriting: Short Films 15
FAV4112 Film and Cinema Studies 15
144 ECU Postgraduate Course Guide 2008