Postgraduate - Edith Cowan University

YEAR ONE - SEMESTER 2
Select 60 credit points from the following:
CMM4208 Communications and Digital Technology 15
DES3102 Illustration 15
VIS4204 Analytical and Critical Report 15
VIS4205 Typography Project 15
VIS4206 Image/Text Project 15
VIS4207 Pictorial Project 15
GRADUATE DIPLOMA OF COMMUNICATIONS
Course Code G78
The Graduate Diploma of Communications is a one year full-time
or equivalent part-time course designed to provide graduates of
other disciplines with the opportunity to acquire advanced
knowledge and understanding of a specialised field of
communications.
ADMISSION REQUIREMENTS
There are two admission paths to the course:
1. A three year degree in a relevant discipline from a
recognised tertiary institution;
2. Applicants without formal academic qualifications with at
least five years appropriate professional experience in either
multimedia or communications may apply for admission.
Some fields of study within the Graduate Diploma may have
special admission requirements. Students should refer to the
relevant section on major fields of study for further information.
COURSE LOCATION
This course is available on Mt Lawley Campus.
MODE OF STUDY
This course is available by Full-time, or Part-time mode.
MODE OF DELIVERY
This course is available in the following mode of delivery - Oncampus.
COURSE STRUCTURE
The Graduate Diploma of Communications is a 120 credit point
course.
Advertising Area of Specialisation
SPAACI
The Graduate Diploma of Communications (Advertising) equips
graduates to analyse and evaluate the effectiveness of advertising
campaigns, conduct research into consumer behaviour, plan and
execute a campaign, design and cost marketing strategies and
operate effectively within the industry. The specialisation is
accredited by the International Advertising Association (IAA) and
makes extensive use of industry experts.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
CMM4121 Communication Research 15
Plus 45 credit points from:
ADV4105 Consumer Behaviour 15
ADV4112 International Advertising 15
ADV4406 Media Buying and Planning 15
CMM4120 Integrated Marketing Communication 15
CMM4137 Project Preparation 15
Plus 60 credit points selected from:
ADV4102 Creative Strategy: Process and Execution 15
ADV4111 The Business of Publishing 15
ADV4117 Strategic Branding 15
ADV4120 Advertising Management 15
CMM4117 Creative Thinking 15
Note: Not all units are available each semester.
Creative Services Area of Specialisation
SPAAIC
The growth of the creative industries or creative economy means
that more organisations will require the creative services of
talented individuals or businesses in advertising, design, public
relations, specialist writing, print publishing, desktop publishing,
etc. The Graduate Diploma in Communications, specialising in
Creative Services is for students who wish to diversify their
creative skills and knowledge rather than to be a specialist in one
creative communication discipline.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
CMM4121 Communication Research 15
CMM4137 Project Preparation 15
Select 45 credit points from the following:
CMM4120 Integrated Marketing Communication 15
CMM4208 Communications and Digital Technology 15
DES4101 Design Practices: Identity 15
FAV4104 Introduction to Digital Video 15
IMM4121 Digital Photomedia 15
IMM4122 Publishing on the World Wide Web 15
VIS4102 Design Thinking 15
And select 45 credit points from the following:
ADV4102 Creative Strategy: Process and Execution 15
ADV4111 The Business of Publishing 15
CMM4117 Creative Thinking 15
CSI4108 Presentation Systems 15
FAV4101 Introduction to Video Production 15
JOU4105 Specialist Writing 15
PRN4124 Public Relations Techniques 15
ECU Postgraduate Course Guide 2008 137