Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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and south africa <strong>Annual</strong> Report <strong>2015</strong>/<strong>2016</strong><br />
22. General expenses (continued)<br />
(i) The increase in computer expenses is due to additional licenses purchases in the current year as the number of staff increased and<br />
needs changed.<br />
(ii) Included in the consulting and professional fees are fees relating to ERP study, accounting and Human Capital support services as well<br />
as a UK based consultant. The previous year expenditure was mainly attributable to the the consultants in the USA and UK who have<br />
been replaced by employees deployed to those markets.<br />
(iii) The decrease in marketing expense is attributable to the reprioritisation done to honour prior year payables with the aim of breaking<br />
even. Two main affected expenditure classes were research and media partnerships.<br />
(iv) Increases in the subscription and membership fees is mainly attributable to International subscriptions to World Economic Forum,<br />
Business Monitor Index and Nation <strong>Brand</strong> Index.<br />
23. Auditors’ remuneration<br />
<strong>2016</strong><br />
R<br />
<strong>2015</strong><br />
R<br />
External audit 1 814 576 1 056 470<br />
Internal audit 1 016 971 831 937<br />
2 831 547 1 888 407<br />
External auditors’ remuneration<br />
Current year fees 1 474 593 970 663<br />
Planning for the following year 339 983 85 807<br />
1 814 576 1 056 470<br />
Internal auditors’ remuneration<br />
Current year fees 558 883 574 586<br />
Prior year fees 112 141 186 641<br />
Special requests 345 947 70 710<br />
1 016 971 831 937<br />
124
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