Brand-South Africa - Annual report 2015 - 2016

Stakeholder
relations
Brand South Africa’s key stakeholders are those people or
organisations who are affected by its work and who have the
influence and power to champion the cause of the Nation
Brand. Therefore, these entities have a direct interest in the
successful delivery of South Africa’s brand.
The need for all stakeholders to work together in building a
cohesive Nation Brand and presenting a united story of South
Africa to the world is fundamental to building and managing
South Africa’s reputation.
To that end, Brand South Africa works with and through key
stakeholders (business, government and civil society partners)
to deliver on its mandate.
Brand South Africa has implemented a number of programmes
to mobilise stakeholders, strengthen existing partnerships and
utilise various partner platforms to leverage South Africa’s
reputation.
The need for all stakeholders to work together in building a
cohesive Nation Brand and presenting a united story of South
Africa to the world is fundamental to building and managing
the country’s reputation. Brand South Africa’s approach to
stakeholder management is illustrated below.
Brand South Africa’s approach to stakeholder analysis and management
Brand South Africa
strategic objectives
Identify (key) stakeholders
Analyse, influence &
interest
Determine stakeholder
requirements
Develop relationship
monitoring measures
Agree on frequency of
progressive review of
engagement plan
Craft stakeholder
engagement plans
Develop value
proposition for each
stakeholder
Sign off plan with
relationship owner
Clarify Brand South Africa
roles & responsibilities in
executing plan
Execute engagement plan
Regular reviews to
measure & evaluate
progress to plan
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