Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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and south africa <strong>Annual</strong> Report <strong>2015</strong>/<strong>2016</strong><br />
No. Key Result Area Outcomes/Measures Outputs/Key Activities<br />
Baseline<br />
2014/15<br />
Target<br />
<strong>2015</strong>/16<br />
Actual<br />
<strong>2015</strong>/16<br />
Variance<br />
Explanation<br />
2. <strong>Brand</strong> marketing<br />
& reputation<br />
management<br />
Create and orchestrate<br />
messages that positively<br />
tell the <strong>South</strong> <strong>Africa</strong>n story,<br />
with emphasis on the NDP<br />
2.4 Develop & implement<br />
integrated domestic<br />
programmes<br />
Supported and implemented:<br />
State of the Nation<br />
Address; Nation <strong>Brand</strong>;<br />
Integrated PYP Programme;<br />
Sowetan Dialogues;<br />
Dept. of Home Affairs<br />
PYP Awareness of 19%.<br />
Pride: 80%<br />
Social cohesion: 65%<br />
Active Citizenship: 68%<br />
<strong>Brand</strong> <strong>South</strong> <strong>Africa</strong><br />
awareness:15%<br />
2.4.1 Leverage days<br />
of significance<br />
through own and key<br />
stakeholder programmes<br />
2.4.2 Implement domestic<br />
programmes through<br />
own and key stakeholder<br />
programmes in all provinces<br />
(NDP& Constitution Mondays)<br />
for PYP and achieve<br />
growth in the following:<br />
PYP: 22%<br />
Pride: 82%<br />
Social cohesion: 66%<br />
Active Citizenship: 70%<br />
<strong>Brand</strong> <strong>South</strong> <strong>Africa</strong><br />
awareness: 18%<br />
Target met<br />
Target partially<br />
met<br />
PYP: 21%<br />
Pride: 86%<br />
Social cohesion: 76%<br />
Active Citizenship:<br />
61%<br />
<strong>Brand</strong> <strong>South</strong> <strong>Africa</strong><br />
awareness: 32%<br />
2.4.3 Implement Constitution<br />
Mondays Programme<br />
Target met<br />
2.4.4 Introduce Play Your<br />
Part to corporates<br />
Target met<br />
2.4.5 Host provincial SACF Target met:<br />
2.4.6 Refined and<br />
implemented PYP<br />
Ambassadors Programme<br />
and increase social media<br />
engagement numbers by 10%<br />
Target partially<br />
met<br />
The PYP benchmark<br />
was driven by the<br />
TV series reaching<br />
millions of people<br />
at the same time.<br />
In this regard, the<br />
ground regional<br />
road shows carried<br />
out would not have<br />
the same impact<br />
2.4.7 Finalise domestic media<br />
partnership in support<br />
of our programmes<br />
Target met<br />
144
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