Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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and south africa <strong>Annual</strong> Report <strong>2015</strong>/<strong>2016</strong><br />
37. Segment information (continued)<br />
Segment surplus or deficit, assets and liabilities<br />
<strong>2016</strong><br />
Revenue<br />
<strong>South</strong> <strong>Africa</strong><br />
R<br />
Revenue from non-exchange transactions 173 160 000 - - - 173 160 000<br />
Revenue from exchange transactions 231 926 - - - 231 926<br />
Interest revenue 672 992 - - - 672 992<br />
Total segment revenue 174 064 918 - - - 174 064 918<br />
Entity’s revenue 174 064 918<br />
China<br />
R<br />
USA<br />
R<br />
UK<br />
R<br />
Total<br />
R<br />
Expenditure<br />
Salaries and wages 46 318 183 1 825 500 2 158 504 2 098 838 52 401 025<br />
Other expenses 89 473 656 3 456 120 1 913 716 3 266 772 98 110 264<br />
Total segment expenditure 135 791 839 5 281 620 4 072 220 5 365 610 150 511 289<br />
Total segmental surplus/(deficit) 23 553 629<br />
Interest expense 204 485<br />
Assets<br />
Segment assets 27 352 978 - - - 27 352 978<br />
Total assets as per Statement of Financial Position 27 352 978<br />
Liabilities<br />
Segment liabilities 13 092 062 - - - 13 092 062<br />
Total liabilities as per Statement of Financial Position 13 092 062<br />
Other information<br />
Capital expenditure 1 766 766<br />
136
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