Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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and south africa <strong>Annual</strong> Report <strong>2015</strong>/<strong>2016</strong><br />
mandate<br />
To contribute to the<br />
NDP OBJECTIVES on…<br />
• Economic growth & employment<br />
• Position <strong>South</strong> <strong>Africa</strong> in the region and<br />
the world<br />
• Nation building and social cohesion<br />
By undertaking<br />
co-ordinated INITIATIVES<br />
to…<br />
• Build <strong>South</strong> <strong>Africa</strong>n Nation <strong>Brand</strong><br />
reputation to contribute to <strong>South</strong> <strong>Africa</strong>’s<br />
global competitiveness<br />
• Inspire and instil active citizenship among<br />
<strong>South</strong> <strong>Africa</strong>ns<br />
And achieving the<br />
following OUTCOMES…<br />
• Ensure <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> is a sustainable<br />
and high-performance organisation<br />
• Tell the country-brand story to key<br />
audiences to positively influence its<br />
awareness, drive pride and patriotism and<br />
increase its value and reputation<br />
• Provide insights, information and<br />
inspiration for others to tell the SA story<br />
• Rapidly and effectively counter negative<br />
messages about <strong>South</strong> <strong>Africa</strong><br />
• Ensure country messaging will be adopted<br />
& stakeholder communication aligned<br />
By encouraging…<br />
• Local and foreign investments<br />
• Tourism<br />
• Trade<br />
And contribute to the<br />
following broader<br />
IMPACT…<br />
• Economic growth<br />
• Job creation<br />
• Poverty alleviation<br />
• Social cohesion<br />
Through the<br />
following STRATEGIES…<br />
• Ensure a high performance organisation<br />
• Improve reputation, perceptions and<br />
awareness of the Nation <strong>Brand</strong><br />
• Develop strategic partnerships and<br />
relationships<br />
THROUGH THE PROMOTION OF THE Nation <strong>Brand</strong><br />
4
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