Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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No. Key Result Area Outcomes/Measures Outputs/Key Activities<br />
2. Positive disposition<br />
about SA amongst<br />
target international<br />
audiences.<br />
Promotion of dialogue<br />
between target audiences<br />
and key stakeholders<br />
including media<br />
Deepened understanding<br />
of SA value proposition,<br />
including NDP and<br />
achievement of first 20 years<br />
Position SA as a business<br />
destination on policy matters<br />
Motivate shared BRICS values<br />
Demonstrate emerging<br />
market leadership on key<br />
global governance issues.<br />
1–2 senior influences and<br />
3 journalists attending<br />
2.3 <strong>Annual</strong> Business Roundtable<br />
(content to be generated by<br />
H+K Russia as well as logistics)<br />
Journalists and business<br />
networking events in coordination<br />
with Embassy and WOSA: 3<br />
journalists attend for each event<br />
Organising collaboration with<br />
local NGO for events on BRICS,<br />
e.g. The National Committee<br />
for BRICS Studies; Institute for<br />
<strong>Africa</strong>n Studies, RAS; Peoples’<br />
Friendship University of Russia;<br />
providing communications<br />
support including inviting<br />
journalists around one event<br />
2.4 Interview with SA ambassador<br />
on 21 st Anniversary of<br />
democracy, press release<br />
Supporting local<br />
embassy initiatives<br />
21 st SA Independence Day;<br />
events; SA Business Roundtable,<br />
(exact date/venue TBC);<br />
Media Tourist Roundtable,<br />
Moscow (exact date/venue TBC)<br />
2.5 <strong>South</strong> <strong>Africa</strong> Russia<br />
Ambassador’s interviews,<br />
press remarks or by-lines<br />
Baseline<br />
2014/15<br />
Target<br />
<strong>2015</strong>/16<br />
1 event/3 pieces of content 2.3.1 1 roundtable<br />
1 interview<br />
4 pieces of content<br />
Actual<br />
<strong>2015</strong>/16<br />
Target met<br />
3 events 2.3.2 3 events Target met<br />
5 (2 events, 1 interview,<br />
2 pieces of content)<br />
2.3.3 2 events, 1 interview,<br />
2 pieces of content<br />
Target met<br />
1 interview 2.4.1 1 interview Target met<br />
6 (2 events on-site support;<br />
2 pieces of content;<br />
2 press releases)<br />
1 piece of content,<br />
1 press release<br />
2.4.2 2 events on-site<br />
support; 2 pieces of<br />
content; 2 press releases<br />
2.5.1 1 piece of content<br />
1 press release<br />
Target met<br />
Target met<br />
Ad hoc content distribution 4 pieces of content 2.5.2 3 pieces of content Target met<br />
2.6 <strong>2015</strong> BRICS Summit in 6 (2 events; 4 pieces<br />
2.6.1 2 events;<br />
Target met<br />
Ufa, Russia; BRICS Business of content)<br />
4 pieces of content<br />
Council - Meetings; Preparatory<br />
forum for <strong>2015</strong> BRICS summit<br />
2.7 Inbound trade mission; BSAgenerated<br />
thought leadership<br />
ATOMEXPO International Forum<br />
Moscow June, 1-3, <strong>2015</strong><br />
3 (2 events, 1 piece<br />
of content)<br />
2.7.1 2 events,<br />
1 piece of content<br />
Target met<br />
Variance<br />
Explanation<br />
159
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