Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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37. Segment information (continued)<br />
<strong>2015</strong><br />
Revenue<br />
<strong>South</strong> <strong>Africa</strong><br />
R<br />
China<br />
R<br />
USA<br />
R<br />
UK<br />
R<br />
Total<br />
R<br />
Revenue from non-exchange transactions 167 686 000 - - - 167 686 000<br />
Revenue from exchange transactions 2 016 929 - - - 2 016 929<br />
Interest revenue 474 791 - - - 474 791<br />
Total segment revenue 170 177 720 - - - 170 177 720<br />
Entity’s revenue 170 177 720<br />
Expenditure<br />
Salaries and wages 31 836 386 1 479 308 - - 33 315 694<br />
Other expenses 130 706 536 1 084 893 759 277 8 001 502 140 552 208<br />
Total segment expenditure 162 542 922 2 564 201 759 277 8 001 502 173 867 902<br />
Total segmental surplus/(deficit) (3 690 182)<br />
Interest expense 39 290<br />
Assets<br />
Segment assets 14 080 119 - - - 14 080 119<br />
Total assets as per Statement of Financial Position 14 080 119<br />
Liabilities<br />
Segment liabilities 23 211 841 - - - 23 211 841<br />
Total liabilities as per Statement of Financial Position 23 211 841<br />
Other information<br />
Capital expenditure 1 515 982<br />
Measurement of segment surplus or deficit, assets and liabilities<br />
Basis of accounting for transactions between <strong>report</strong>able segments<br />
The accounting policies of the segments are the same as those described in the summary of significant accounting policies, except that pension expense for each segment is recognised<br />
and measured on the basis of cash payments to the pension plan.<br />
137
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