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Brand-South Africa - Annual report 2015 - 2016

During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.

During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.

Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.

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To ensure that it adheres to good corporate governance<br />

practices, all trustees are non-executive, except the CEO.<br />

Furthermore, the Audit and Risk Committee (ARCO), in<br />

addition to trustees, also consists of independent members<br />

who are not trustees.<br />

Within the powers conferred upon it by the Trust Deed,<br />

the Board has always determined its main function and<br />

responsibility as adding significant value to <strong>Brand</strong> <strong>South</strong><br />

<strong>Africa</strong> by:<br />

• Retaining full and effective control of the organisation<br />

• Determining <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong>’s strategy and strategic<br />

objectives<br />

• Determining and setting the tone of the organisation’s<br />

values, including principles of ethical business practice<br />

• Bringing independent, informed and effective judgment<br />

to bear on material decisions of <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong>,<br />

including policies and approval of its budget<br />

• Satisfying itself that <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> is governed<br />

effectively in accordance with best corporate governance<br />

practice, including risk management, internal control<br />

systems and general oversight.<br />

Board Charter<br />

The Board Charter provides a concise overview of:<br />

• The segregation of the roles, functions, responsibilities<br />

and powers of the Board, Executive Authority, individual<br />

trustees, Board committees and employees<br />

• Matters reserved for final decision-making or preapproval<br />

by the Board<br />

• The practices and procedures of the Board on matters<br />

relating to corporate governance, declarations of<br />

conflicts of interest, Board meeting documentation and<br />

procedures, and the induction, training and evaluation<br />

of trustees and members of the Board committees.<br />

Board composition and<br />

appointment of trustees<br />

The Trust Deed provides that the Board should comprise no<br />

less than 20 trustees, with a maximum of 30. All trustees are<br />

appointed by the President of the Republic of <strong>South</strong> <strong>Africa</strong><br />

for a three-year term.<br />

The Board is unitary, and consisted of 20 trustees, all of<br />

whom were non-executive. The term of office of all trustees<br />

came to an end on 12 March <strong>2016</strong>, with the exception of<br />

Mr Geoff Rothschild. A new CEO commenced his duties in<br />

August <strong>2015</strong>.<br />

A new Trust Deed, which among other things reduced the<br />

size of the Board to a maximum of 15 trustees, was finalised<br />

but had still not been successfully lodged with the Master<br />

of the High Court at financial year end.<br />

The offices of the Chairperson and the CEO are separate<br />

and there is a clear division of responsibilities between the<br />

roles. Ms Chichi Maponya, a non-executive trustee, served as<br />

Chairperson and was primarily responsible for the strategic<br />

leadership of the Board. Mr Happy Ntshingila served as the<br />

Deputy Chairperson.<br />

The CEO is supported by an Executive Management<br />

Committee (EXCO), consisting of the executive management<br />

team, and is responsible for the operational management<br />

of the organisation. EXCO is responsible for implementing<br />

the decisions of the Board in pursuit of the organisation’s<br />

mandate and objectives.<br />

Board meetings<br />

The Board formally met four times during <strong>2015</strong>/16, in<br />

accordance with its annual calendar. All Board meetings<br />

were held at <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong>’s head office in Houghton.<br />

<strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> Board meetings <strong>2015</strong>/16<br />

Members<br />

30/04/<br />

<strong>2015</strong><br />

Meeting dates<br />

23/07/<br />

<strong>2015</strong><br />

29/10/<br />

<strong>2015</strong><br />

18/02/<br />

<strong>2016</strong><br />

Ms Chichi Maponya √ √ √ √<br />

Mr Ajay Gupta X X X X<br />

Mr Clayson Monyela √ √ √ √<br />

Mr Connie Molusi X X X X<br />

Dr Danny Jordaan X X X X<br />

Mr Deon Huysamer X √ X √<br />

Mr Geoff Rothschild √ √ √ √<br />

Mr Happy Ntshingila √ √ √ √<br />

Mr Mninawe Silinga X X X X<br />

Mr Mzimkulu Malunga √ √ √ √<br />

Ms Paula Fray √ √ √ √<br />

Ms Phumelele Nzimande √ √ √ √<br />

Ms Phumla Williams X X X X<br />

Ms Pumla Ncapayi X √ √ √<br />

Mr Rick Menell X √ X √<br />

Mr Ryland Fisher √ √ √ √<br />

Mr Stavros Nicolaou X √ √ √<br />

Mr Thebeetsile Ikalafeng √ √ √ X<br />

Mr Wayne Morris √ √ √ √<br />

Mr Zwelibanzi Mntambo X X X X<br />

73

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