Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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No. Key Result Area Outcomes/Measures Outputs/Key Activities<br />
Baseline<br />
2014/15<br />
Target<br />
<strong>2015</strong>/16<br />
Actual<br />
<strong>2015</strong>/16<br />
Variance<br />
Explanation<br />
5. Strengthening<br />
stakeholder<br />
relationships<br />
Provide insights, information<br />
to all stakeholders, including<br />
government, about factors<br />
influencing perceptions and<br />
decisions of key audiences<br />
Establish and sustain<br />
feedback loops to key<br />
players in business sector<br />
5.2 Establish and sustain<br />
feedback loops to key<br />
players in government<br />
High-level engagements<br />
in KZN, E Cape, Gauteng,<br />
National Planning<br />
Commission, Government<br />
(ICTS), Constitution Hill<br />
5.2.1 Feedback on <strong>Brand</strong><br />
<strong>South</strong> <strong>Africa</strong> research<br />
& insights to Premiers<br />
Office in all 9 provinces<br />
5.2.2 Feedback on <strong>Brand</strong><br />
<strong>South</strong> <strong>Africa</strong> research &<br />
insights to DoC and the IMC<br />
Target met<br />
Target met<br />
Establish and sustain<br />
feedback loops to key<br />
players in civil society<br />
Develop and maintain<br />
partnerships and<br />
relationships with<br />
targeted stakeholders<br />
to increase our<br />
reach and impact<br />
5.3 Establish and sustain<br />
feedback loops to key<br />
players in business sector<br />
SACF outcomes shared<br />
with the dti; DIRCO; DBE<br />
PYP activations with KFC, FNB<br />
High-level engagements with<br />
Business Unity <strong>South</strong> <strong>Africa</strong><br />
(BUSA), BBC, WOSA, etc.<br />
5.2.3 Feedback on <strong>Brand</strong> <strong>South</strong><br />
<strong>Africa</strong> research & insights to<br />
government communicators<br />
5.3.1 Feedback loop<br />
on <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong><br />
research and insights with<br />
identified stakeholders<br />
Target met<br />
Target met<br />
5.4 Establish and sustain<br />
feedback loops to key<br />
players in business sector<br />
High-level engagements<br />
with NUMSA, FEDUSA,<br />
Methodist Church, SACC,<br />
Youth formations<br />
5.4.1 Feedback on research<br />
& insights as well as <strong>Brand</strong><br />
<strong>South</strong> <strong>Africa</strong> initiatives to Faith<br />
Based Organisations, NGOs;<br />
youth formations, labour,<br />
academia and political parties.<br />
Target met<br />
6. Provide insights, information<br />
to all stakeholders, including<br />
government, about factors<br />
influencing perceptions and<br />
decisions of key audiences<br />
6.1 Intensify programmes<br />
with key stakeholders to<br />
adjust collaborative strategies<br />
in light of new realities<br />
Current long term strategic<br />
programme in place with:<br />
Government:<br />
the dti, Department of Mineral<br />
Resources, DoT , Presidency,<br />
DoC, GGDA, DIRCO, Diplomatic<br />
Academy, HSRC, DPE<br />
6.1.1 Long-term strategic<br />
partnership programmes with<br />
targeted Tier 1 government<br />
stakeholders at provincial level<br />
and PYP TV series partners<br />
Target met<br />
Business:<br />
BUSA, MASA, Sanlam, SABCO,<br />
Black Business Council (BBC),<br />
BMF, AMCHAM, Swedish,<br />
German and French Chambers<br />
of Commerce, Banking<br />
Association of SA, Old Mutual<br />
6.1.2 Long-term strategic<br />
partnership programme<br />
with targeted Tier 1<br />
business stakeholders and<br />
PYP TV series partners<br />
Target met<br />
Civil society:<br />
Nelson Mandela Foundation,<br />
Global Dignity Club, JCI,<br />
One Young World, Wits<br />
Business School<br />
6.1.3 Long-term strategic<br />
partnership programme<br />
with targeted Tier 1 civil<br />
society stakeholder and<br />
PYP TV series partners<br />
Target met<br />
147
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