Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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and south africa <strong>Annual</strong> Report <strong>2015</strong>/<strong>2016</strong><br />
Programme 3. Stakeholder relationships<br />
Strategy: Orchestrate and align communication by various stakeholder/provide insights, information and inspiration for others to tell the <strong>South</strong> <strong>Africa</strong>n story.<br />
No. Key Result Area Outcomes/Measures Outputs/Key Activities<br />
Baseline<br />
2014/15<br />
Target<br />
<strong>2015</strong>/16<br />
Actual<br />
<strong>2015</strong>/16<br />
Variance<br />
Explanation<br />
3. Stakeholder<br />
relationships<br />
Develop and maintain<br />
partnerships and<br />
relationships with targeted<br />
stakeholders to increase<br />
our reach and impact<br />
3.1 Intensify engagement<br />
with key stakeholders to<br />
adjust collaborative strategies<br />
in light of new realities<br />
N/A<br />
3.1.1 Partner, inform<br />
and align joint marketing<br />
initiatives with stakeholders<br />
Target met<br />
United States of America<br />
Programme 2: <strong>Brand</strong> marketing & reputation management<br />
Strategy: Create and orchestrate messages that positively tell the <strong>South</strong> <strong>Africa</strong>n story.<br />
No. Key Result Area Outcomes/Measures Outputs/Key Activities<br />
Baseline<br />
2014/15<br />
Target<br />
<strong>2015</strong>/16<br />
Actual<br />
<strong>2015</strong>/16<br />
Variance<br />
Explanation<br />
1. <strong>Brand</strong> marketing<br />
& reputation<br />
management<br />
Deliver messages that tell<br />
the <strong>South</strong> <strong>Africa</strong>n story<br />
to key audiences, with<br />
emphasis on the NDP<br />
1.1 Presentations to<br />
business, investment,<br />
thought leader forums<br />
12 presentations 1.1.1 16x presentations<br />
on <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong><br />
and SA as a business/<br />
investment destination<br />
Target partially<br />
met<br />
Various<br />
stakeholder<br />
platforms<br />
were used for<br />
the targeted<br />
presentations<br />
1.2 Engagements with<br />
media (direct and online)<br />
Partnership with Foreign<br />
Policy magazine/website<br />
1.2.1 20 engagements Target partially<br />
met<br />
15 engagements<br />
1.3 By-liners drafted and<br />
placed for key stakeholders,<br />
third party endorsers<br />
10 articles (inclusive<br />
of bloggers)<br />
1.3.1 8 articles Target partially<br />
met<br />
6 articles<br />
1.4 Newsletter to US<br />
influencers highlighting NDP<br />
progress, opportunities,<br />
successes contextualising<br />
developments<br />
36 newsletters 1.4.1 10 newsletters Target partially<br />
met<br />
8 newsletters<br />
out of 10<br />
152
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