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Brand-South Africa - Annual report 2015 - 2016

During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.

During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.

Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.

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Administration<br />

Human resources<br />

<strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> prioritised five key thrusts to build<br />

organisational competencies and leadership capacity<br />

for longer-term growth:<br />

1. Talent management and development<br />

2. Leadership development<br />

3. High-performance and engaging culture<br />

4. Skills development.<br />

Our objectives for <strong>2016</strong><br />

Our Human Capital Strategy is to develop and manage<br />

the organisational capabilities we need, both locally and<br />

globally. The team ensures that every job is filled by a<br />

fully competent employee who enables <strong>Brand</strong> <strong>South</strong><br />

<strong>Africa</strong> to deliver on its objectives.<br />

Increase the representation<br />

of people with disabilities<br />

by filling one management<br />

position with<br />

such candidate<br />

Review job specification,<br />

job documentation and<br />

job evaluation for all<br />

positions<br />

Conduct an<br />

organisation-wide<br />

skills audit<br />

Maintain the vacancy<br />

rate to a single digit<br />

Develop an HR Plan<br />

that is in line with the<br />

Five-year Strategy<br />

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