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Brand-South Africa - Annual report 2015 - 2016

During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.

During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.

Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.

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and south africa <strong>Annual</strong> Report <strong>2015</strong>/<strong>2016</strong><br />

Risk management<br />

Risks pertaining to the business of <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> are managed in accordance with the Public Finance Management Act, Act No.1 of 1999, as amended. A Risk Management Strategy and<br />

Risk Materiality Framework to ensure that all risks kept at an acceptable level.<br />

During the <strong>report</strong>ing period, <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> conducted several operational risk assessments and reviewed the Risk Management Strategy and Risk Materiality Framework accordingly. All<br />

compliance assessments were conducted in terms of the National Treasury Regulations of 2005 and the PFMA. A Regulatory Compliance Checklist was developed and monitored throughout<br />

the year to ascertain the extent of the organisation’s compliance with its regulatory universe.<br />

Fraud and unethical conduct<br />

Through its Whistle-blowing Policy, <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> encourages employees to <strong>report</strong> acts of fraud, dishonesty and any other forms of unethical behaviour in accordance with the Protected<br />

Disclosures Act, Act No. 26 of 2000 and the Companies Act, Act No. 71 of 2008. Employees are constantly encouraged to use the whistle-blowing hotline and are assured that they would not<br />

suffer any form of victimisation as a result. No <strong>report</strong>s were received from the independent administrators of the hotline during the year under review.<br />

Minimising conflicts of interest<br />

Trustees have a duty to disclose their personal interests in any of the items that are on the agenda at Board meetings, and there were no conflicts of interest recorded during the <strong>report</strong>ing<br />

year. In addition, they submit annual declarations of interest. No breaches of governance procedures were recorded during <strong>2015</strong>/16.<br />

Code of Conduct<br />

The <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> trustees remain committed to achieving high standards of business integrity and ethics across all activities. To this end, the Board has a Code of Conduct, which among other things,<br />

sets out the required standard of conduct expected of trustees, how to deal with dissent, and how to manage conflicts of interest, expected disclosures and the management of external appointments.<br />

The Board is committed to maintaining a high standard of corporate governance, and issues of good governance will continue to receive the best attention of the Board, its committees as well as<br />

executive management in the coming year.<br />

Board Secretary<br />

The Director: Governance, Legal and Board Secretariat serves as the Board Secretary and is responsible for ensuring the proper conduct of Board meetings and for providing support and<br />

guidance to the Board on matters relating to governance, legislation, compliance and ethics. His function includes the preparation and circulation of Board papers and minutes of meetings,<br />

ensuring that feedback is provided to the Board and its committees, making trustees aware of laws and legislation relevant to or affecting the organisation, and ensuring proper storage of<br />

<strong>Brand</strong> <strong>South</strong> <strong>Africa</strong>’s important records.<br />

Furthermore, the Board Secretary has certain statutory duties to perform in terms of the Companies Act, Act No. 71 of 2008, and other regulations. The Chairperson and all trustees have<br />

unrestricted access to the services of the Board Secretary.<br />

The Board Secretary ensures that <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong>’s processes and practices are reviewed and benchmarked on an ongoing basis to ensure compliance with local and international legal obligations.<br />

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