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Brand-South Africa - Annual report 2015 - 2016

During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.

During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.

Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.

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and south africa <strong>Annual</strong> Report <strong>2015</strong>/<strong>2016</strong><br />

<strong>2016</strong> Index of Economic Freedom<br />

The Heritage Foundation, together with the Wall Street Journal, released the <strong>2016</strong> Index of Economic Freedom. This 22 nd edition of the Index covers ten freedoms in 186 countries. A higher<br />

score indicates better performance.<br />

Highlights<br />

• <strong>South</strong> <strong>Africa</strong> ranks 80 th of 186 countries, with an overall Economic Freedom score of 61.5, making it a ‘moderately free’ economy. The score is down 0.7 points from last year.<br />

• It ranks 7 th freest in sub-Saharan <strong>Africa</strong>, where the overall level of Economic Freedom remains low.<br />

• <strong>South</strong> <strong>Africa</strong> has improved its performance in four of the 10 measures assessed by the Index: Freedom from Corruption, Fiscal Freedom, Government Spending and Trade Freedom.<br />

• Its Financial Freedom score remains stable – it continues to rank among the top 40 in the world at position 38/186 – thanks to a gradually evolving financial system and a resilient banking<br />

sector.<br />

• The country faces its biggest challenge in the Regulatory Efficiency pillar. It performed weaker in all three measures, with the biggest score reduction in Business Freedom.<br />

Performance<br />

Economic Freedom 2009 2010 2011 2012 2013 2014 <strong>2015</strong> <strong>2016</strong><br />

1 Rule of Law<br />

Property rights 50 50 50 50 50 50 50 50<br />

Freedom from corruption 51 49 47 45 41 41.6 42 44<br />

2 Government Size<br />

Fiscal freedom 68.9 69.1 69.6 70.7 70.5 68.7 69.5 70.1<br />

Government spending 77.6 76.8 77.5 71.9 69.2 69.1 68.2 69.9<br />

3 Regulatory Efficiency<br />

Business freedom 74.6 73 72.3 75.8 74.7 74.5 73 69.7<br />

Labour freedom 56.8 59 56.7 57.3 55.6 54.4 61.6 58.7<br />

Monetary freedom 74.3 70.2 71.9 75 75.8 75.3 74.9 74.6<br />

4 Open Markets<br />

Trade freedom 74.8 76 77.2 76.3 76.3 76.1 76.4 77<br />

Investment freedom 50 45 45 45 45 55 50 45<br />

Financial freedom 60 60 60 60 60 60 60 60<br />

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