Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
and south africa <strong>Annual</strong> Report <strong>2015</strong>/<strong>2016</strong><br />
<strong>Africa</strong> & Middle East<br />
(Angola, DRC, Ghana, Kenya,<br />
Nigeria, Senegal and UAE)<br />
Programme 2: <strong>Brand</strong> marketing & reputation management<br />
Strategy: Tell the SA story to key audiences to positively influence both awareness and perceptions/provide insights, information and inspiration (pride and patriotism) for others to tell the<br />
<strong>South</strong> <strong>Africa</strong>n story.<br />
No. Key Result Area Outcomes/Measures Outputs/Key Activities<br />
Base line<br />
2014/15<br />
Target<br />
<strong>2015</strong>/16<br />
Actual<br />
<strong>2015</strong>/16<br />
Variance<br />
Explanation<br />
1. <strong>Brand</strong> marketing<br />
& reputation<br />
management<br />
Create and orchestrate<br />
messages that positively tell<br />
the <strong>South</strong> <strong>Africa</strong>n story<br />
1.1 Develop and implement<br />
integrated international<br />
programmes<br />
Implemented a<br />
GSA programme in<br />
Ghana and UAE<br />
1.1.1 Introduce GSA<br />
programme in Kenya,<br />
DRC & Angola<br />
Target met<br />
1.2 Leverage key global<br />
strategic platforms to<br />
position the country<br />
WEF <strong>Africa</strong><br />
1.2.1 Leverage WEF<br />
<strong>Africa</strong> <strong>2015</strong> programme<br />
and leverage on other<br />
stakeholder strategic online<br />
platforms in the continent<br />
Target met<br />
<strong>Africa</strong>n Renaissance for<br />
Unity Conference<br />
1.2.2 <strong>Africa</strong> Day programme<br />
platform in partnership<br />
with relevant stakeholders<br />
Target met<br />
1.2.3 Online support and/or<br />
participate in relevant <strong>Africa</strong>n<br />
State Visits and forums<br />
Target met<br />
Develop and maintain a<br />
comprehensive & accessible<br />
facility to provide insights<br />
and information about <strong>South</strong><br />
<strong>Africa</strong> & global target markets<br />
1.3 Communicate <strong>Brand</strong><br />
<strong>South</strong> <strong>Africa</strong> research<br />
outputs to stakeholders<br />
New target<br />
1.3.1 Communicate <strong>Brand</strong><br />
<strong>South</strong> <strong>Africa</strong> research<br />
outputs to stakeholders in<br />
Ghana, Kenya & Nigeria<br />
Target met<br />
148
Change language