Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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06<br />
01<br />
Vision<br />
To be the authority on Nation <strong>Brand</strong><br />
identity and reputation building for the<br />
benefit of <strong>South</strong> <strong>Africa</strong> and the continent<br />
05<br />
co-operation<br />
working together<br />
towards a common<br />
goal<br />
ubuntu<br />
respect, compassion and humanity<br />
values<br />
Determined<br />
dedicated and<br />
committed to our<br />
task or purpose<br />
Mission<br />
To build confidence in the future of the<br />
nation by telling our inspiring <strong>South</strong><br />
<strong>Africa</strong>n story<br />
DID-I-C-u<br />
integrity<br />
honest with<br />
strong moral<br />
principles<br />
02<br />
innovation<br />
constantly challenging<br />
the status quo<br />
04<br />
diversity<br />
acceptance and respect of<br />
our diversity<br />
03<br />
3