Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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and south africa <strong>Annual</strong> Report <strong>2015</strong>/<strong>2016</strong><br />
Strategy: Rapidly and effectively counter negative messages about <strong>South</strong> <strong>Africa</strong>/orchestrate and align communication by various stakholders<br />
No. Key Result Area Outcomes/Measures Outputs/Key Activities<br />
Base line<br />
2014/15<br />
Target<br />
<strong>2015</strong>/16<br />
Actual<br />
<strong>2015</strong>/16<br />
Variance<br />
Explanation<br />
4. Monitor local and<br />
global issues and<br />
events to identify<br />
opportunities<br />
for action<br />
Reputation management<br />
4.1 Maintain global media<br />
monitoring service to<br />
enhance awareness &<br />
analysis of perceptions,<br />
opportunities & threats<br />
Monthly and quarterly<br />
media monitoring<br />
analysis and <strong>report</strong>ing<br />
4.1.1 Weekly, monthly and<br />
quarterly media monitoring<br />
analysis and <strong>report</strong>ing.<br />
Develop a generic crisis<br />
management plan<br />
Target met<br />
4.2 Develop content &<br />
communication programmes<br />
to counter negative issues<br />
Development of content and<br />
communication programmes<br />
in response to the external<br />
communication environment<br />
4.2.1 Development of<br />
content and communication<br />
programmes in response to<br />
the external communication<br />
environment (annual target)<br />
Target met<br />
4.3 Proactive management<br />
of media relations and<br />
content development<br />
Proactive content and<br />
communication strategies<br />
to drive identified issues<br />
4.3.1 Development of<br />
proactive content to<br />
drive identified issues<br />
at strategic platforms<br />
Target met<br />
4.3.2 Host media at strategic<br />
platforms and bilaterals<br />
Target met<br />
4.3.3 Implement<br />
relevant international<br />
media partnerships<br />
Target met<br />
Programme 3. Stakeholder relationships<br />
Strategy: Orchestrate and align communication by various stakeholders/tell the SA story to key audiences to positively influence both awareness and perceptions.<br />
No. Key Result Area Outcomes/Measures Outputs/Key Activities<br />
Baseline<br />
2014/15<br />
Target<br />
<strong>2015</strong>/16<br />
Actual<br />
<strong>2015</strong>/16<br />
Variance<br />
Explanation<br />
5. <strong>Brand</strong> Marketing<br />
& Reputation<br />
Management<br />
Create and orchestrate<br />
messages that positively tell<br />
the <strong>South</strong> <strong>Africa</strong>n story, with<br />
emphasis on the NDP<br />
5.1 Leverage key global<br />
strategic platforms to<br />
position the country.<br />
WEF Davos, WEF <strong>Africa</strong>, China<br />
Expo, GSAs, BRICS, State visits<br />
and ITIs, Mining Indaba.<br />
5.1.1 Leverage and/or<br />
participate at State and or<br />
Official Visits (remove ITIs,<br />
include official visits)<br />
Target met<br />
5.1.2 Leverage and/or<br />
participate at China Expo,<br />
Young Global Leaders,<br />
WEF <strong>Africa</strong>, China, Davos<br />
Target met<br />
Online support all <strong>Brand</strong> <strong>South</strong><br />
<strong>Africa</strong> quarterly <strong>report</strong>s/indices<br />
5.1.3 Support all <strong>Brand</strong> <strong>South</strong><br />
<strong>Africa</strong> quarterly <strong>report</strong>s/<br />
indices with an integrated<br />
communications and/or<br />
activations programme<br />
Target met<br />
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