Brand-South Africa - Annual report 2015 - 2016

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and south africa Annual Report 2015/2016 Social media has performed well. The Facebook and Twitter communities have grown by almost 20% year-on-year. This indicates a sound content strategy overall that resonates across the diversity of Brand South Africa’s social audiences. Social media growth Followers 353 214 Global South Africans website An integrated Global South Africans website is the mechanism of choice to inform South Africans in the diaspora about relevant current affairs in South Africa. In addition, Brand South Africa distributes the weekly GSA Newsletter to over 1 000 South Africans living abroad. Other online platforms, in various formats including audio, text, video and images, are also used. By compiling positive South African stories, including blogs, podcasts and GSA profiles, sharing was made possible through the various GSA platforms. Partners such as the South African Chamber of Commerce in the UK, and other alumni groups, also used this information on their platforms. International community 295 360 2014/15 2015/16 Digital content by numbers 2015/16 The perceptions of the global community are highly relevant to South Africa’s domestic and international reputation. Thus Brand South Africa devotes much time and energy to deliver a programme that communicates the value proposition of the Nation Brand and improves perceptions of South Africa’s global competitiveness in key strategic markets – BRIC (Brazil, Russia, India and China), USA, UK, Germany and Africa and Middle East. International markets 1232 1291 678 722 351 222 119 180 84 167 southafrica .info Media Club Play Your Part Brand South Africa Total 60
The International Markets Programme entails: • Communication and reputation management: Proactive and reactive management of issues in the media environment, which may affect the Nation Brand • Marketing: Identification of relevant platforms to profile and positively position the Nation Brand • Stakeholder relations: Working with and through stakeholders to enhance international market programmes (for example SA missions, South African Tourism (SAT)) • Global South Africans (GSAs) Programme: Advocacy programme with influential, well-placed South Africans living abroad to support investment, recruitment, skills identification, mentoring, skills transfer, study exchange, and work experience initiatives. A strong focus during the past year in all markets was the Africa Day celebrations in South Africa. This was leveraged to promote awareness of South Africa as part of the African continent and to generate media coverage to improve perceptions and reputation. United Kingdom The UK Office engaged in several high-level political and business engagements during the year: • Supported the SA High Commission in London through several events and also participated in its strategy session • Participated in and supported the meeting between Prime Minister David Cameron and South African Rivonia Trial stalwarts, Denis Goldberg, Ahmed Kathrada and Lord Joel Joffe, and the subsequent ‘Life is Wonderful’ Dinner’ in honour of Andrew Mlangeni, Goldberg, Kathrada and Joffe, who later received the Freedom of the City of London • Partnered with the SA Chamber of Commerce in the UK for the annual Business Awards ceremony and networking dinner and delivered a keynote address • Brand South Africa participated in the Oceans Economy Seminar held at South Africa House, playing a key role in the concept development, content, branding and production of collateral, and facilitating stakeholder relations. An interview was facilitated between the South African International Maritime Organisation representative and the Africa Business Report Magazine • Met with Eskom’s UK representative and proposed an energy roundtable with participation by Eskom to update UK investors on energy developments, particularly the world-class renewable energy programme, in South Africa to support investment in Eskom • The UK Country Manager and International Markets Coordinator supported Finance Minister Pravin Gordhan in his London roadshow where the minister had briefing sessions with investors and rating agencies • Participated in the Investment Seminar held in Newcastle with local business in the north eastern region of England, to provide an analysis of the flow of investment between the two countries, identify gaps and highlight opportunities. The UK Country Manager was part of the panel arguing the case for South Africa in the Europe- Africa relational debate • Set up a small, medium and micro enterprises (SMMEs) breakfast briefing and Q&A session in London for the South African Minister of Small Business Development to host GSAs in small business or those who have influence in UK SMMEs • Participated as part of a panel in the Youth Bilateral Forum between young entrepreneurs from South Africa and the UK, which was attended by, amongst others, ministers from both countries • Secured a partnership with the Commonwealth Business Forum (CBF) in Malta ahead of the Commonwealth Heads of Government Meeting. The partnership included a speaking platform for the organisation as well as a stand that was used to engage with potential investors and promote the Nation Brand • Hosted a breakfast roundtable with the South African Registrar of Banks and Head: Bank Supervision, Mr Rene van Wyk, and bankers and advisory firms in the UK • Participated as a discussant at Chatham House in a panel discussion, ‘Creating an Inclusive Economy in South Africa – Policies for Job Creation’, which dealt with the book, How South Africa Works South African Cultural Artists in the UK, together with rugby fans at a FanPark zone in the United Kingdom 61
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K-13197 [www.kashan.co.za]
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