Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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and south africa <strong>Annual</strong> Report <strong>2015</strong>/<strong>2016</strong><br />
United Kingdom<br />
Programme 2. <strong>Brand</strong> marketing & reputation management<br />
Strategy: Create and orchestrate messages that positively tell the <strong>South</strong> <strong>Africa</strong>n story.<br />
No. Key Result Area Outcomes/Measures Outputs/Key Activities<br />
Baseline<br />
2014/15<br />
Target<br />
<strong>2015</strong>/16<br />
Actual<br />
<strong>2015</strong>/16<br />
Variance<br />
Explanation<br />
1. <strong>Brand</strong> marketing<br />
and reputation<br />
management<br />
Create and orchestrate<br />
messages that positively tell<br />
the <strong>South</strong> <strong>Africa</strong>n story, with<br />
emphasis on the NDP to<br />
ensure the following:<br />
i) Counter negative stories<br />
ii) Send stories to media<br />
organisation<br />
1.1 Align stakeholders with<br />
brand initiatives<br />
1.2 Tell inspiring <strong>South</strong><br />
<strong>Africa</strong>n stories through<br />
GSAs and those emerging<br />
from home<br />
Quarterly Team SA<br />
meetings at SA House<br />
Regular intra-stakeholder<br />
consultations on project<br />
basis<br />
1.1.1 4 Team SA sessions<br />
to drive alignment on key<br />
messaging & corporate<br />
identity implementation<br />
1.2.1 10 stories per quarter<br />
(40 stories)<br />
Target partially<br />
met<br />
Target met<br />
The focus was<br />
more on the<br />
Rugby World<br />
Cup Programme<br />
during Q3<br />
Provide insights and<br />
information to government<br />
& selected stakeholders<br />
about factors influencing<br />
perceptions and decisions<br />
of key audiences<br />
1.3 Establish and sustain<br />
feedback loops to key<br />
players in government &<br />
public sector entities<br />
Investor roundtables to<br />
build confidence in SA as<br />
destination for trade and<br />
investment<br />
1.3.1 8 investor<br />
roundtables<br />
Target met<br />
1.4 Media partnerships<br />
to drive deepened<br />
understanding of SA value<br />
proposition incl. NDP and<br />
20 years of achievements<br />
Ongoing 1.4.1 2 major partnerships Target met<br />
150
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