Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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No. Key Result Area Outcomes/Measures Outputs/Key Activities<br />
Baseline<br />
2014/15<br />
Target<br />
<strong>2015</strong>/16<br />
Actual<br />
<strong>2015</strong>/16<br />
Variance<br />
Explanation<br />
1. <strong>Brand</strong> marketing<br />
and reputation<br />
management<br />
Create and orchestrate<br />
messages that positively tell<br />
the <strong>South</strong> <strong>Africa</strong>n story, with<br />
emphasis on the NDP<br />
1.5 Leverage relevant<br />
events for GSA participation<br />
1.6 Position SA as a<br />
business/investment<br />
destination of choice<br />
1.7 Use GSA e-Newsletter and<br />
website to empower GSA’s<br />
on messaging and empower<br />
third-party endorsers<br />
Freedom Day celebrations,<br />
(SA-UK seasons; 20 th<br />
anniversary academic<br />
conference in Oxford,<br />
Robben Island Bible<br />
performance hosted<br />
by <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong>;<br />
Mandela Day in Glasgow;<br />
Glasgow commonwealth<br />
games in Edinburgh;<br />
Saracens Rugby Club<br />
1.5.1 4 activations in<br />
support of SA days of<br />
significance<br />
Target met<br />
1.6.1 4 engagements Target met<br />
(business, GVT or civil<br />
society)<br />
45 newsletters 1.7.1 48 newsletters Target partially<br />
met<br />
43 newsletters<br />
distributed.<br />
The target did<br />
not take into<br />
consideration the<br />
public holidays.<br />
Strategy: Develop and maintain a comprehensive & accessible facility to provide insights and information about <strong>South</strong> <strong>Africa</strong> & global target markets<br />
No. Key Result Area Outcomes/Measures Outputs/Key Activities<br />
Baseline<br />
2014/15<br />
Target<br />
<strong>2015</strong>/16<br />
Actual<br />
<strong>2015</strong>/16<br />
Variance<br />
Explanation<br />
2. <strong>Brand</strong> marketing<br />
and reputation<br />
management<br />
Develop and maintain a<br />
comprehensive & accessible<br />
facility to provide insights<br />
and information about<br />
<strong>South</strong> <strong>Africa</strong> & global target<br />
markets<br />
2.1 Communicate <strong>Brand</strong><br />
<strong>South</strong> <strong>Africa</strong> research<br />
services to stakeholders<br />
2.2 Develop and provide<br />
insight to research unit<br />
N/A<br />
N/A<br />
2.1.1 4 quarterly briefings to<br />
stakeholders<br />
Establish an advisory panel<br />
consisting of private sector<br />
and non-profit organisations<br />
2.2.1 4 <strong>report</strong>s submitted<br />
to office<br />
Target partially<br />
met<br />
Target partially<br />
met<br />
3 briefing<br />
sessions held<br />
Q1 was the<br />
conceptualisation<br />
of the stakeholder<br />
documentation,<br />
hence in was<br />
done during the<br />
following quarters<br />
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