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Brand-South Africa - Annual report 2015 - 2016

During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.

During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.

Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.

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strategic risk register<br />

core business risk register<br />

Inability to<br />

respond to an<br />

operational<br />

disaster<br />

Inadequate<br />

internal knowledge<br />

management<br />

Inadequate <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong><br />

funding level to deliver on its<br />

mandate<br />

20<br />

18<br />

16<br />

14<br />

12<br />

10<br />

8<br />

6<br />

4<br />

2<br />

0<br />

Incidents and events<br />

that impact negatively<br />

on perceptions of the<br />

Nation <strong>Brand</strong><br />

Loss of talent<br />

and institutional<br />

knowledge<br />

Insufficient access<br />

to information<br />

relating to NDP<br />

implementation<br />

progress<br />

Incidents and events that impact<br />

negatively on perceptions of the<br />

Nation <strong>Brand</strong><br />

20<br />

18<br />

16<br />

14<br />

12<br />

10<br />

8<br />

6<br />

4<br />

2<br />

0<br />

Broad-based<br />

<strong>Brand</strong> <strong>South</strong> <strong>Africa</strong><br />

mandate<br />

Inadequate governance and<br />

legislative non-compliance<br />

<strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> not<br />

being relevant to its key<br />

stakeholders<br />

Limited buy-in from<br />

targeted stakeholders,<br />

and a disregard for <strong>Brand</strong><br />

<strong>South</strong> <strong>Africa</strong> insights and<br />

information<br />

Limited information<br />

and insights provided<br />

about <strong>South</strong> <strong>Africa</strong><br />

as a competitive<br />

business destination<br />

51

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