Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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Strategy: Provide insights, information and inspiration (pride and patriotism) for others to tell the <strong>South</strong> <strong>Africa</strong>n story<br />
No. Key Result Area Outcomes/Measures Outputs/Key Activities<br />
Base line<br />
2014/15<br />
Target<br />
<strong>2015</strong>/16<br />
Actual<br />
<strong>2015</strong>/16<br />
Variance<br />
Explanation<br />
3. <strong>Brand</strong> marketing<br />
& reputation<br />
management<br />
Develop and maintain a<br />
comprehensive & accessible<br />
facility to provide insights<br />
and information about <strong>South</strong><br />
<strong>Africa</strong> & global target markets<br />
3.1 Implement and<br />
refine requirements for<br />
a knowledge hub<br />
3.2 Implement strategic<br />
research programme<br />
with emphasis on <strong>Africa</strong>n<br />
continent, BRICS, EMEA,<br />
emerging markets<br />
Concept and requirements<br />
for knowledge hub<br />
established<br />
Kenya, Ghana and Nigeria<br />
perception studies fieldwork<br />
undertaken. Generated<br />
3 x country <strong>report</strong>s<br />
3.1.1 Established &<br />
operationalised online <strong>Brand</strong><br />
<strong>South</strong> <strong>Africa</strong> Knowledge Hub<br />
3.2.1 Conduct perception<br />
studies in DRC, Senegal<br />
and Angola and Russia<br />
and produce <strong>report</strong>s<br />
Target partially<br />
met<br />
Target met<br />
The process was<br />
halted due to<br />
the redesign of<br />
the website<br />
3.3 Communicate <strong>Brand</strong><br />
<strong>South</strong> <strong>Africa</strong> research<br />
outputs to stakeholders<br />
Dissemination of <strong>report</strong>s,<br />
feedback dialogues<br />
and seminars<br />
Thought leaderships<br />
& media briefings<br />
3.3.1 Communicate <strong>Brand</strong><br />
<strong>South</strong> <strong>Africa</strong> research outputs<br />
to key stakeholders. (Major<br />
dependency: publication<br />
date of research <strong>report</strong>s)<br />
Target met<br />
Anholt GfK - Nation<br />
<strong>Brand</strong> Index<br />
3.3.2 Communicate <strong>Brand</strong><br />
<strong>South</strong> <strong>Africa</strong> research<br />
outputs to key stakeholders<br />
Anholt GfK Roper - Nation<br />
<strong>Brand</strong> Index<br />
Target met<br />
National Perceptions<br />
Audit (NPA)<br />
3.3.3 Domestic<br />
perceptions research<br />
Target met<br />
Thrive international investor<br />
perception research)<br />
3.3.4 Conduct international<br />
investor perceptions<br />
research (Thrive)<br />
Target partially<br />
met<br />
Tender process<br />
concluded. Fieldwork<br />
initiated. Conduct<br />
international investor<br />
perceptions research<br />
expected in <strong>2016</strong>/17<br />
City <strong>Brand</strong> Index (CBI) 2013<br />
3.3.5 Distribute <strong>Brand</strong><br />
<strong>South</strong> <strong>Africa</strong> analysis<br />
on the CBI (<strong>2015</strong>)<br />
Target met<br />
IMD competitiveness<br />
3.3.6 Distribute <strong>Brand</strong> <strong>South</strong><br />
<strong>Africa</strong> analysis on IMD 2014<br />
Target met<br />
Business Monitor<br />
international subscription<br />
<strong>Brand</strong> <strong>South</strong> <strong>Africa</strong><br />
stakeholder survey completed<br />
3.3.7 Business Monitor<br />
International subscription<br />
3.3.8<br />
Stakeholder survey<br />
<strong>2015</strong> administered<br />
Target met<br />
Target met<br />
145
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