Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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and south africa <strong>Annual</strong> Report <strong>2015</strong>/<strong>2016</strong><br />
PROGRAMME 2: BRAND MARKETING AND REPUTATION<br />
Strategy: Reputation management/strengthening and deepening stakeholder and partner relationships.<br />
No. Key Result Area Outcomes/Measures Outputs/Key Activities<br />
Baseline<br />
2014/15<br />
Target<br />
<strong>2015</strong>/16<br />
Actual<br />
<strong>2015</strong>/16<br />
Variance<br />
Explanation<br />
2. Inspiring, credible<br />
and constructive<br />
content and third<br />
party endorsements<br />
distributed across<br />
multiple platforms<br />
Monthly <strong>report</strong>s<br />
8 pieces of content<br />
2.1 Update to global<br />
<strong>report</strong> template to include<br />
proactive coverage and<br />
key activity per month<br />
Additional content distribution<br />
(thought leader/press<br />
releases, Q&As etc.)<br />
1 monthly <strong>report</strong> 2.1.1 1 monthly <strong>report</strong> Target met<br />
6 pieces of content<br />
(centrally generated)<br />
2.1.2 8 pieces of content<br />
(centrally / locally produced)<br />
Target met<br />
Promotion of<br />
dialogue between<br />
target audiences and<br />
key stakeholders<br />
including media.<br />
Article published<br />
2.2 Quarterly column/opinion<br />
piece on target media outlet<br />
N/A<br />
2.2.1 4 columns<br />
(locally produced)<br />
Target met<br />
Deepened<br />
understanding of SA<br />
value proposition,<br />
including NDP and<br />
achievement of<br />
first 20 years.<br />
Infographic on <strong>Brand</strong><br />
<strong>South</strong> <strong>Africa</strong>, digital<br />
2.3 Infographic showcasing the<br />
before and after of <strong>South</strong> <strong>Africa</strong><br />
– conquests, achievements<br />
in welfare and quality of life<br />
1 infographic (locally<br />
generated)<br />
Article published Mandela Day 1 piece of content<br />
(centrally generated)<br />
2.3.1 1 infographic on<br />
SA’s competitiveness<br />
2.3.2 1 piece of content<br />
(centrally generated)<br />
Target met<br />
Target partially met<br />
The content<br />
focused on SA/<br />
Brazil relations<br />
as Mandela Day<br />
would only take<br />
place in Q2.<br />
There was only 1<br />
target for Q1 – so<br />
no need for POE<br />
in Q2, Q3 & Q4<br />
Profile SA as a<br />
business destination<br />
Published articles<br />
Media/stakeholder lists<br />
2.4 Background<br />
media briefings<br />
12 background briefings 2.4.1 12 background briefings Target met<br />
Quarterly business<br />
interviews showcasing the<br />
ease of doing business<br />
and opportunities in SA<br />
4 interviews 2.4.2 4 interviews Target met<br />
Motivate shared<br />
BRICS values<br />
Position <strong>South</strong> <strong>Africa</strong> as a<br />
preferred destination for trade,<br />
tourism and investment within<br />
the BRICS community, as well<br />
as a responsible global citizen<br />
2.5 BRICS Summit <strong>2015</strong> 2 pieces of content 2.5.1 2 pieces of content<br />
(centrally produced)<br />
Target met<br />
156<br />
Demonstrate emerging<br />
market leadership<br />
on key global<br />
governance issues<br />
2.6 Science & technology<br />
focus: showcase key<br />
programmes/initiatives in SA<br />
1 piece of content 2.6.1 1 piece of content<br />
(centrally produced)<br />
Target met
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