Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Strategy: Rapidly and effectively counter negative messages about <strong>South</strong> <strong>Africa</strong>.<br />
No. Key Result Area Outcomes/Measures Outputs/Key Activities<br />
Baseline<br />
2014/15<br />
Target<br />
<strong>2015</strong>/16<br />
Actual<br />
<strong>2015</strong>/16<br />
Variance<br />
Explanation<br />
2. Monitor local and<br />
global issues and<br />
events to identify<br />
opportunities for action<br />
Create and orchestrate<br />
messages that positively tell<br />
the <strong>South</strong> <strong>Africa</strong>n story<br />
2.1 Proactive management<br />
of media relations and<br />
content development<br />
Media partnership with<br />
<strong>Africa</strong>n Press Organization<br />
(APO) and Khaleej<br />
Times established<br />
2.1.1 Development of<br />
proactive communications<br />
programme to drive<br />
identified issues in<br />
partnership with APO<br />
Target met<br />
2.1.2 Use the existing<br />
media partnerships in<br />
<strong>Africa</strong> and UAE to drive the<br />
communications programme<br />
Target met<br />
2.1.3 PR support to intensify<br />
messaging in select markets<br />
Target met<br />
Programme 3: stakeholder relationships<br />
Strategy: Tell the SA story to key audiences to positively influence both awareness and perceptions/provide insights, information and inspiration (pride and patriotism) for others to tell the<br />
<strong>South</strong> <strong>Africa</strong>n story.<br />
No. Key Result Area Outcomes/Measures Outputs/Key Activities<br />
Baseline<br />
2014/15<br />
Target<br />
<strong>2015</strong>/16<br />
Actual<br />
<strong>2015</strong>/16<br />
Variance<br />
Explanation<br />
3. Develop and maintain<br />
partnerships and<br />
relationships with<br />
targeted stakeholders<br />
to increase our<br />
reach and impact<br />
Create and orchestrate<br />
messages that positively tell<br />
the <strong>South</strong> <strong>Africa</strong>n story<br />
3.1 Intensify programmes<br />
with key stakeholders to<br />
adjust collaborative strategies<br />
in light of new realities<br />
Strategic partnership<br />
with <strong>Brand</strong> Ghana, <strong>Brand</strong><br />
Kenya, Nigeria-SA Chamber<br />
of Commerce, Ghana-<br />
SA Business Chamber &<br />
SABCO-UAE established<br />
3.1.1 Long-term strategic<br />
partnership programme<br />
with targeted stakeholders<br />
established and serviced<br />
Target met<br />
149
Change language