Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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and south africa <strong>Annual</strong> Report <strong>2015</strong>/<strong>2016</strong><br />
Magazine opinion piece by the country manager. <strong>Brand</strong> <strong>South</strong><br />
<strong>Africa</strong> arranged a media visit by Tai Kung Pao and yicai.cn to<br />
the Western Cape to highlight China’s successful investments<br />
in <strong>South</strong> <strong>Africa</strong>.<br />
On the sidelines of the FOCAC Summit, <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong><br />
signed a media partnership with People’s Daily Online, China’s<br />
state-owned and biggest daily and online newspaper, for<br />
future co-operation in promoting <strong>South</strong> <strong>Africa</strong> in China. It<br />
also facilitated a partnership between CEN.cn (an online news<br />
platform) and CNBC <strong>Africa</strong> to flight a special programme on<br />
FOCAC.<br />
<strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> leveraged the 4 th Economic and Financial<br />
Forum of BRICS Countries, held by the Economic Daily Group<br />
(China Economic Daily and CEN.net), and Team <strong>South</strong> <strong>Africa</strong> had<br />
a strong presence with presentations in each forum section.<br />
Among others, <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> participated as a panel<br />
speaker on the topic, ‘New Driving Force of BRICS Co-operation:<br />
Reducing Costs and Improving Project Matchmaking’, and<br />
facilitated attendance of Leslie Maasdorp, Vice President of<br />
New Development Bank, as a keynote speaker, and the <strong>South</strong><br />
<strong>Africa</strong>n Ambassador to China, H.E. Dr DF Msimang.<br />
Moving<br />
forward<br />
A sustainable organisation requires the administrative<br />
support of a dedicated team that is underpinned by an<br />
effective organisational development and prudent financial<br />
management and control strategies.<br />
It is only through the allocation of proper resources, budgets,<br />
processes, systems and a committed, skilled and motivated<br />
team that <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> will continue to successfully<br />
deliver on its mandate to build <strong>South</strong> <strong>Africa</strong>’s reputation,<br />
contribute to the country’s global competitiveness, inspire<br />
and instil pride and patriotism amongst <strong>South</strong> <strong>Africa</strong>ns, and<br />
drive active citizenry.<br />
<strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> partners with Blue Focus Public Relations<br />
to assist in stakeholder and reputation management in China.<br />
In orchestrating inspiring messages in the China markets, a<br />
communications programme was delivered to disseminate<br />
stories on the successes of the NDP and <strong>South</strong> <strong>Africa</strong>’s<br />
competitiveness. This was achieved in the form of press<br />
releases to the local media, opinion pieces and online posting<br />
on social media. Messages promoting <strong>Africa</strong>n unity were<br />
disseminated in the China market to combat a perception<br />
that <strong>South</strong> <strong>Africa</strong> is an unwelcoming country.<br />
In an effort to promote GSAs in China, <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong><br />
hosted two events which lay the foundation for future longterm<br />
joint programmes with the <strong>South</strong> <strong>Africa</strong>n Embassy and<br />
SA IN(C).<br />
<strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> Team in support of Trevor<br />
Noah’s new appointment in the USA<br />
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