Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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36. Irregular expenditure<br />
<strong>2016</strong><br />
R<br />
<strong>2015</strong><br />
R<br />
Opening balance 10 817 850 10 738 795<br />
Add: Irregular expenditure – current year 79 055<br />
Less: Amounts condoned (10 738 785) -<br />
79 065 10 817 850<br />
Analysis of expenditure awaiting condonation per age classification<br />
Prior years 79 065 10 738 795<br />
Details of irregular expenditure condoned<br />
Procurement without valid tax clearance certificate 1 518 132<br />
Procurement of services without following PPPFA Act 9 220 653<br />
10 738 785<br />
37. Segment information<br />
General information<br />
Identification of segments<br />
<strong>Brand</strong> SA is organised and <strong>report</strong>s to management on a geographic basis: <strong>South</strong> <strong>Africa</strong>, China, USA and UK. Management uses these same<br />
segments for determining strategic objectives. Segments were aggregated for <strong>report</strong>ing purposes.<br />
Information <strong>report</strong>ed about these segments is used by management as a basis for evaluating the segments’ performances and for making<br />
decisions about the allocation of resources. The disclosure of information about these segments is also considered appropriate for external<br />
<strong>report</strong>ing purposes.<br />
Types of services by segment<br />
All four segments perform administrative, communication, reputation and brand management services.<br />
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