Brand-South Africa - Annual report 2015 - 2016

and south africa Annual Report 2015/2016
The GCI 2015 ranks South Africa 49 th out of 140 countries
in terms of overall competitiveness, a comparatively strong
performance for a developing country. Country performance
on financial market development is particularly noteworthy,
with South Africa outperforming more established economies
such as Germany (18 th ), France (29 th ) and all its other BRICS
partners to rank 12 th overall.
The World Bank’s Doing Business Report 2016 highlights the
protection of minority investors as a key strength of the South
African economy, a set of regulations that matters for the ability
of companies to raise the capital they need to grow, innovate,
diversify and compete. The country ranks 73 rd overall out of
189 economies, placing it well above the regional average as
well as the average score for all OECD economies.
The Nation Brand Performance presentation also draws
attention to key findings on South Africa’s global reputation
from the 2015 Anholt GfK-Roper Nation Brand Index (NBI), see
figure below. The arrows indicate year-on-year improvements
and declines in performance. Findings from the NBI are
elaborated in further details in the following section.
Brand reputation: international perceptions – NBI
2015 South Africa’s overall ranking
38 Work and life
40 Quality of life
35 Educational qualifications
35 Invest in business
38 Equality in society
38 Visit if money’s no object
18 Natural beauty
42 Historic buildings
39 Vibrant city
Tourism
36
Investment and
immigration
39
38/50
exports
36
people
36
35 Science and technology
35 Buy products
36 Place
36 Welcoming
31 Close friend
32 Employability
38 Competent and honest
41 Rights and fairness
38 Peace and security
35 Environment
43 Poverty
governance
39
culture
30
16 Sports
36 Cultural heritage
35 Contemporary culture
24