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Brand-South Africa - Annual report 2015 - 2016

During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.

During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.

Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.

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and south africa <strong>Annual</strong> Report <strong>2015</strong>/<strong>2016</strong><br />

The Audit and Risk Committee Charter was updated to reflect<br />

King III principles. As part of the regulatory framework of the<br />

Memorandum of Agreement, a number of complementary<br />

and supporting documents were revised to enhance<br />

governance, namely the Delegation of Authority, Strategic<br />

and Business Plans, Auditor-General’s Plan, Internal Audit<br />

Strategic Plan, Quarterly Management Reports, Board Charter,<br />

Board Committee Charters, Internal Audit Charter, PFMA and<br />

Corporate Governance Checklist, and Conflict of Interest Policy.<br />

In addition, a Materiality and Significance Framework was<br />

approved in the financial year under review. Through this<br />

process, stakeholders may derive assurance that <strong>Brand</strong> <strong>South</strong><br />

<strong>Africa</strong> is being adequately managed.<br />

Chairperson and Chief Executive Officer<br />

The Chairperson is a non-executive and independent trustee<br />

(as defined in King III). The Board and its committees held<br />

meetings and performed their fiduciary responsibilities in<br />

line with the PFMA. The Board of Trustees, under the ultimate<br />

responsibility of the Chairperson, created sufficient space to<br />

maintain a continuous overview of organisational effectiveness,<br />

organisational efficiency, Board performance and Board<br />

conformance.<br />

The roles of Chairperson and CEO are separate, with<br />

responsibilities divided between them, so that no individual has<br />

unlimited powers of discretion. The CEO attends meetings of the<br />

Board, Marketing Committee, Human Capital/ Remuneration and<br />

Social & Ethics Committee, and the Audit and Risk Committee<br />

of <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> and <strong>report</strong>s on the activities of <strong>Brand</strong><br />

<strong>South</strong> <strong>Africa</strong>. The CEO is responsible for ensuring that strategies<br />

and decisions of the Board are implemented through the daily<br />

business activities.<br />

Audit and Risk Committee<br />

For the period under review, the Chairperson of the Audit and<br />

Risk Committee was Mr Geoff Rothschild. The committee met<br />

six times during the financial year to review matters necessary<br />

to fulfil its role.<br />

5. INTERNAL CONTROL SYSTEMS AND<br />

PROCEDURES<br />

To meet its responsibility with respect to providing reliable<br />

financial information, <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> maintains financial<br />

and operational systems of internal control. These controls are<br />

designed to provide reasonable assurance that transactions<br />

are concluded in accordance with management’s authority and<br />

the assets are adequately safeguarded against material loss of<br />

unauthorised acquisition, use, or disposal. These transactions<br />

are properly authorised and recorded.<br />

The Audit and Risk Committee and the Board held all their<br />

scheduled meetings for the year. All documents that were<br />

tabled for approval were approved and implemented by<br />

the management team. There were no material deficiencies<br />

identified in the internal controls in this financial year.<br />

6. RISK MANAGEMENT<br />

A risk management workshop was held on 11 November<br />

<strong>2015</strong>, in which new strategic risks were identified and their<br />

inherent risk and residual risk ratings assessed. These risks<br />

were the responsibility of management, while the Board was<br />

accountable for ensuring that management had an effective<br />

risk management system in place to mitigate the risk exposure.<br />

The Risk Management Plan was used to implement the Internal<br />

Audit Plan and the Strategic Plan.<br />

7. COMMITMENTS, CONTINGENCIES AND<br />

LEGAL PROCEEDINGS<br />

The commitments, contingencies and legal proceedings of<br />

<strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> are discussed in notes 25 and 26 to the<br />

Financial Statements.<br />

8. FRUITLESS AND WASTEFUL AND<br />

IRREGULAR EXPENDITURE<br />

During the period under review, <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> did not<br />

incur wasteful expenditure of R150 278, mainly attributable<br />

to the late receipt of tranche for the first quarter. There was<br />

no irregular expenditure incurred in the financial year under<br />

review, as defined in the PFMA. Expenditure details are reflected<br />

in notes 35 and 36 of the Financial Statements.<br />

9. FINANCIAL MANAGEMENT<br />

<strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> received funds allocated in line with the<br />

Medium Term Expenditure Framework (MTEF). The baseline<br />

funding from the Department of Communication was<br />

R173 160 000 (2014/15: R167 686 000) resulting in an increase<br />

of 3%. No additional amounts above the baseline were received<br />

from the Department of Communication in the current year.<br />

Total other income for the year was R231 926 (2014/15:<br />

R2 016 929), excluding interest earned from the call account.<br />

This amount is made up of partnership income with related<br />

parties. The quarterly management <strong>report</strong>s were submitted<br />

to the Department of Communication before funds were<br />

transferred to <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> as per the approved MoA.<br />

The accumulated surplus of R14 217 225 (2014/15: (R9 131 721))<br />

at the financial year-end of <strong>2015</strong>/16 was subsequently approved<br />

for retention. This retention of accumulated surplus was used<br />

to finance the disclosed deficit of R14 217 225 (2014/15:<br />

(R9 131 721)).<br />

10. CHANGES TO THE BUSINESS PLAN<br />

During the period under review, all changes to the approved<br />

<strong>2015</strong>/16 Business Plan were approved by the Executive<br />

Authority.<br />

Khanyisile Kweyama<br />

Chairperson: Board of Trustees<br />

<strong>Brand</strong> <strong>South</strong> <strong>Africa</strong><br />

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