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Brand-South Africa - Annual report 2015 - 2016

During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.

During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.

Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.

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Marketing Committee<br />

MARCO is responsible for advancing the mandate of <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong> by overseeing<br />

the development and implementation of effective marketing and communications<br />

strategies. Its mandate includes:<br />

• Reviewing the marketing policy and protocols, and recommending same to the<br />

Board for approval<br />

• Offering expert advice and feedback on <strong>Brand</strong> <strong>South</strong> <strong>Africa</strong>’s marketing and<br />

communications activities and resources<br />

• Identifying areas of marketing and communications weaknesses and<br />

recommending remedial actions<br />

• Acting as a resource to advise management on serious communications issues<br />

• Reviewing and recommending corporate profile policies and issues relating to<br />

<strong>Brand</strong> <strong>South</strong> <strong>Africa</strong>’s branding.<br />

Board evaluations<br />

<strong>Annual</strong> Board and Board committee evaluations were conducted during the year under review, as recommended<br />

by King III. An independent expert was appointed to conduct the evaluations of the Board and its committees.<br />

The evaluations were concluded during the fourth quarter.<br />

Board remuneration<br />

The trustees were not remunerated for their services during the <strong>report</strong>ing period. This has been the position<br />

ever since the Trust was created.<br />

During <strong>2015</strong>/16 MARCO was chaired by Mr Thebe Ikalafeng and held four meetings<br />

Members<br />

Meeting dates<br />

30/04/<strong>2015</strong> 23/07/<strong>2015</strong> 29/10/<strong>2015</strong> 18/02/<strong>2016</strong><br />

Mr Thebe Ikalafeng √ √ √ √<br />

Mr Clayson Monyela √ X √ √<br />

Dr Danny Jordaan X X X X<br />

Mr Deon Huysamer X √ X √<br />

Mr Geoffrey Rothschild √ √ √ √<br />

Mr Happy Ntshingila √ √ √ √<br />

Ms Phumla Williams X X X X<br />

Ms Pumla Ncapayi X √ √ √<br />

Mr Rick Menell X √ X √<br />

Mr Stavros Nicolaou X X √ √<br />

Mr Wayne Morris √ √ √ √<br />

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