Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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What is the Nation <strong>Brand</strong>?<br />
Our reputation<br />
Nation<br />
<strong>Brand</strong><br />
Influences perceptions/reactions<br />
Shaped and formed by our actions<br />
Owned by all <strong>South</strong> <strong>Africa</strong>ns<br />
Kaleidoscope of people<br />
<strong>South</strong><br />
<strong>Africa</strong><br />
We are one and we make things happen<br />
Extraordinary natural beauty and myriad opportunities<br />
We are generous and willing to learn, famously hospitable<br />
and hardworking<br />
What matters is:<br />
• Whether our behaviour reflects solid<br />
values and how we practise them<br />
• How we demonstrate our identity<br />
and our commitment to shared<br />
standards<br />
• The way we can unite behind the<br />
symbol of our country – with our<br />
hearts and minds fixed on our<br />
Nation <strong>Brand</strong><br />
Why does it matter?<br />
As the world sees the value that <strong>South</strong> <strong>Africa</strong><br />
offers, it becomes an investment destination<br />
of choice, a country that entices visitors from<br />
near and far. This starts a virtuous cycle<br />
of investment, which leads to economic<br />
prosperity, higher levels of employment, and<br />
an enhanced standard of living. The spinoffs<br />
are greater unity, higher levels of confidence,<br />
bigger goals and the momentum to keep the<br />
cycle going.<br />
Let us lead the way and share<br />
our vision with one another<br />
and the world. That way our<br />
inspiration helps our people<br />
and our fellow humans to find<br />
new paths, new solutions, new<br />
possibilities, new experiences,<br />
new ideas and the will to make<br />
all of this a reality.<br />
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