Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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Performance<br />
2010 2011 2012 2013 2014 <strong>2015</strong><br />
1. Institutions 47 46 43 41 36 38<br />
2. Infrastructure 63 62 63 66 60 68<br />
3. Macro-Economic Environment 43 55 69 95 89 85<br />
4. Health & Primary Education 124 131 132 135 132 126<br />
5. Higher Education & Training 75 73 84 89 86 83<br />
6. Goods & Market Efficiency 40 32 32 28 32 38<br />
7. Labour Market Efficiency 97 95 113 116 113 107<br />
8. Financial Market Development 9 4 3 3 7 12<br />
9. Technological Readiness 76 76 62 62 66 50<br />
10. Market Size 25 25 25 25 25 29<br />
11. Business Sophistication 38 38 38 35 31 33<br />
12. Innovation 44 41 42 39 43 38<br />
Overall 54 50 52/144 53/148 56/144 49/140<br />
<strong>2015</strong> Ibrahim Index of <strong>Africa</strong>n Governance<br />
As mentioned above, the Ibrahim Index of <strong>Africa</strong>n Governance (IIAG) is an annual statistical assessment of the quality of governance in all 54 countries across the continent.<br />
Highlights<br />
• <strong>South</strong> <strong>Africa</strong> remains a strong performer, maintaining its ranking at 4 out of the 54 <strong>Africa</strong>n countries.<br />
• With an overall governance score of 73.0, it performs both above the <strong>Africa</strong>n average, as well as the regional average for southern <strong>Africa</strong>.<br />
• While <strong>South</strong> <strong>Africa</strong> may be outperformed by its relatively smaller neighbours, Mauritius and Botswana, it is the only ‘traditional’ <strong>Africa</strong>n powerhouse to rank in the Top 10.<br />
• Improvements in overall governance since 2011 are attributable to gains made in three of the four categories (excluding Participation and Human Rights).<br />
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