Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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and south <strong>Africa</strong> <strong>Annual</strong> Report <strong>2015</strong>/<strong>2016</strong><br />
about<br />
brand sa<br />
Established August<br />
2002 as a Schedule<br />
3A public entity<br />
To build <strong>South</strong> <strong>Africa</strong>’s<br />
Nation <strong>Brand</strong> reputation<br />
for 2 purposes:<br />
• To strengthen <strong>South</strong> <strong>Africa</strong>’s global competitiveness<br />
• To encourage and support active citizenship among<br />
<strong>South</strong> <strong>Africa</strong>ns<br />
Focus<br />
Creating a positive and<br />
compelling brand image<br />
for <strong>South</strong> <strong>Africa</strong>, thereby<br />
contributing to the<br />
reputation of<br />
the country<br />
5 operational platforms<br />
1. Raising awareness internationally of all that <strong>South</strong><br />
<strong>Africa</strong> has to offer investors<br />
2. Conducting operational missions abroad to promote<br />
investment and export industries<br />
3. Mobilising influential <strong>South</strong> <strong>Africa</strong>ns as well as<br />
members of the media abroad<br />
4. Boosting local pride and patriotism<br />
5. Inspiring all <strong>South</strong> <strong>Africa</strong>ns to contribute to positive<br />
change through the flagship active citizenship<br />
campaign, Play Your Part<br />
Primary objective<br />
Proactive reputation management and<br />
brand strategy; its aim is to create a<br />
positive and unified image of <strong>South</strong><br />
<strong>Africa</strong>. Alignment of messaging and<br />
a consolidated brand image serve to<br />
engender pride and patriotism among<br />
<strong>South</strong> <strong>Africa</strong>ns and encourage investment<br />
and tourism<br />
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