Brand-South Africa - Annual report 2015 - 2016
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.
Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.
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and south africa <strong>Annual</strong> Report <strong>2015</strong>/<strong>2016</strong><br />
China<br />
Programme 2: <strong>Brand</strong> marketing & reputation management<br />
Strategy: Create and orchestrate messages that positively tell the <strong>South</strong> <strong>Africa</strong>n story.<br />
No. Key Result Area Outcomes/Measures Outputs/Key Activities<br />
Baseline<br />
2014/15<br />
Target<br />
<strong>2015</strong>/16<br />
Actual<br />
<strong>2015</strong>/16<br />
Variance<br />
Explanation<br />
1. <strong>Brand</strong> marketing<br />
& reputation<br />
management<br />
Create and orchestrate<br />
messages that positively tell<br />
the <strong>South</strong> <strong>Africa</strong>n story<br />
1.1 Leverage key China<br />
platforms to position <strong>South</strong><br />
<strong>Africa</strong> and drive thought<br />
leadership on issues relating<br />
to NDP success stories<br />
Increase media exposure<br />
and coverage on SA<br />
successes, unique selling<br />
points and achievements<br />
1.1.1 Media support in<br />
support of Summer Davos<br />
(WEF) the dti China Expos,<br />
Ministerial and State visits,<br />
SA-China Seasons<br />
Target met<br />
Develop thought leadership<br />
platforms to drive advocacy<br />
1.1.2 Support and participate<br />
in China-<strong>Africa</strong> Forums<br />
(FOCAC, BRICS, investment<br />
summits and conferences)<br />
Target met<br />
Pro-active communication<br />
programme to drive<br />
identified issues<br />
1.1.3 Opinion piece or<br />
advertorial published<br />
in key media x 4<br />
Target met<br />
Strategy: Develop and maintain a comprehensive & accessible facility to provide insights and information about <strong>South</strong> <strong>Africa</strong> & global target markets.<br />
No. Key Result Area Outcomes/Measures Outputs/Key Activities<br />
Baseline<br />
2014/15<br />
Target<br />
<strong>2015</strong>/16<br />
Actual<br />
<strong>2015</strong>/16<br />
Variance<br />
Explanation<br />
2. <strong>Brand</strong> marketing<br />
& reputation<br />
management<br />
3. Monitor local and<br />
global issues and<br />
events to identify<br />
opportunities for action<br />
Develop and maintain a<br />
comprehensive & accessible<br />
facility to provide insights<br />
and information about <strong>South</strong><br />
<strong>Africa</strong> & global target markets<br />
Create and orchestrate<br />
messages that tell the<br />
<strong>South</strong> <strong>Africa</strong> story<br />
2.1 Communicate <strong>Brand</strong><br />
<strong>South</strong> <strong>Africa</strong> research<br />
outputs to stakeholders<br />
3.1 Proactive management<br />
of media relations and<br />
content development<br />
3.2 Development of<br />
proactive communications<br />
programme to drive identified<br />
issues aligned to NDP<br />
3.3 Maintain China media<br />
monitoring service to<br />
enhance awareness &<br />
analysis of perceptions,<br />
opportunities & threats<br />
Host China media at<br />
strategic platforms<br />
Secure relevant China<br />
media partnership<br />
Increased Media exposure<br />
and coverage<br />
Monthly and quarterly<br />
media monitoring<br />
analysis and <strong>report</strong>ing<br />
2.1.1 Communicate <strong>Brand</strong><br />
<strong>South</strong> <strong>Africa</strong> research outputs<br />
to key stakeholders in China<br />
3.1.1 3 quarterly<br />
Media briefing<br />
3.2.1 Conclude relevant media<br />
partnership agreements<br />
3.2.2 Weekly online posting and<br />
key opinion leader interview<br />
3.3.1 Monthly and<br />
quarterly media monitoring<br />
analysis and <strong>report</strong>ing<br />
3.3.2 Develop a generic China<br />
crisis management plan<br />
Target met<br />
Target met<br />
Target met<br />
Target met<br />
Target met<br />
Target met<br />
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