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Brand-South Africa - Annual report 2015 - 2016

During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand. Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.

During the past financial year, aligned with its mandate to build pride and patriotism in the Nation Brand, Brand South Africa has worked on initiatives to encourage active citizenship in partnership with its stakeholders in government, business, civil society and identified influential forums to increase the participation of all people, particularly our young people, in building a strong, cohesive Nation Brand. These activities, together with engagements at provincial level on Nation Brand alignment, contribute to social cohesion and a positive Nation Brand.

Brand South Africa’s activities took place under the leadership of its new CEO, Amb. Kingsley Makhubela, PhD, who joined the organisation during the year.

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and south africa <strong>Annual</strong> Report <strong>2015</strong>/<strong>2016</strong><br />

Performance<br />

2011 2012 2013 2014 Change<br />

2011–14<br />

Overall Score 72.1 72.0 72.8 73.0 0.9<br />

Category 1 Safety & Rule of Law 67.6 67.0 66.9 68.4 0.8<br />

Rule of Law 90.0 91.1 93.3 95.4 5.3<br />

Accountability 65.9 67.1 66.0 66.8 0.9<br />

Personal Safety 34.6 29.8 31.2 31.6 (3.0)<br />

National Security 80.0 80.0 76.7 80.0 0.0<br />

Category 2 Participation & Human Rights 74.1 73.7 74.1 73.9 (0.2)<br />

Participation 79.6 79.6 81.1 81.1 1.4<br />

Rights 68.3 67.7 67.4 67.1 (1.3)<br />

Gender 74.3 73.8 74.0 73.6 (0.7)<br />

Category 3 Sustainable Economic Opportunity 69.5 71.8 72.8 72.3 2.8<br />

Public Management 76.6 74.3 74.5 71.6 (5.0)<br />

Business Environment 72.9 73.7 79.0 79.6 6.8<br />

Infrastructure 65.1 75.9 76.1 75.7 10.6<br />

Rural Sector 63.5 63.3 59.8 62.3 (1.2)<br />

Category 4 Human Development 77.0 75.5 78.0 77.3 0.3<br />

Welfare 76.8 77.4 77.9 77.9 1.1<br />

Education 72.8 67.1 74.1 74.5 1.7<br />

Health 81.2 81.9 82.0 79.3 (1.9)<br />

* Note that the ranking cannot be compared with previous years’ data. <strong>Annual</strong> refinements are made to the scores, and the entire dataset is revised retrospectively.<br />

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