Brand-South Africa - Annual report 2015 - 2016

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and south africa Annual Report 2015/2016 List of acronyms and abbreviations AGSA AGBF ANC APO ARCO BRICS BUSA CBF CBI CEO CFO CPI CWP DIRCO DoC DRC EBLAP Auditor-General of South Africa African Global Business Forum African National Congress African Press Organisation Audit and Risk Committee Brazil, Russia, India, China and South Africa Business Unity South Africa Commonwealth Business Forum City Brand Index Chief Executive Officer Chief Financial Officer Corruption Perceptions Index Critical Workforce Position Department of International Relations and Cooperation Department of Communications Democratic Republic of Congo Employee Brand Loyalty Awards Programme HR/REM & SECO ICT IIAG IMD IT ITI JCI King III MARCO MASA NBI NDP NGO NPA PFMA PYP SAA Human Resources and Remuneration and Social and Ethics Committee Information and Communication Technology Ibrahim Index of African Governance Institute for Management Development Information Technology International Trade Initiative Junior Chamber International King Code on Corporate Governance in South Africa Marketing Committee Marketing Association of South Africa Nation Brands Index National Development Plan Non-governmental Organisation National Perceptions Audit Public Finance Management Act Play Your Part South African Airways ERP Enterprise-wide Resource Planning SACF South African Competitiveness Forum EXCO Executive Committee SAT South African Tourism FDI Foreign Direct Investment SCM Supply Chain Management FOCAC Forum on China-Africa Cooperation SMME Small, Medium, Micro Enterprise GCI Global Competitiveness Index SOC State Owned Company GCIS GDP GEM GSA HDR HIV HR Government Communications and Information System Gross Domestic Product Going the Extra Mile Global South Africans Human Development Report Human Immunodeficiency Virus Human Resources SOE TBC the dti UAE UK USA/US WEF State Owned Entity To Be Confirmed Department of Trade and Industry United Arab Emirates United Kingdom United States of America World Economic Forum 162
Sources and definitions Anholt-GfK Nation Brand Index: A perceptions-based survey among 20 000 respondents across 35 countries, with 50 countries ranked in six categories: Exports, Immigration and Investment, Governance, Culture, People and Tourism. BrandFinance® Brand Valuation: The BrandFinance® Nation Brands Index is the world’s first index that ranks the value of country brands. It is calculated by applying the same methodology that is used to value intangible assets in a commercial context using the generally accepted Royalty Relief methodology. It uses a combination of data sources: Forecast GDP from the IMF, Brand Strength as per the IMD yearbook and the WEF GCI. Media Reputation Index: A media perception measure that tracks the perceptions of 199 opinion-leading media outlets, in 37 countries. National Perceptions Audit (futurefact): An annual tracking study, representative of the South African population (excluding rural areas with fewer than 500 residents). The research vehicle for the NPA is the ‘Futurefact’ survey, which has surveyed the underlying attitudes, values and beliefs of South Africans since 1998 with the goal of: • Identifying trends that are shaping South African society, and • Predicting how these trends are likely to play out in the future. World Economic Forum’s Global Competitiveness Index: The world’s most recognised competitiveness indicator, which covers perceptions among 11 000 business leaders and includes actual data. The study is holistic, covering 12 pillars, including: Institutions, Infrastructure, Macroeconomic factors, Health and Primary education, Higher education and training, Goods market efficiency, Labour market efficiency, Financial market sophistication, and the Technological readiness market. 163
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and south Africa Annual Report 2015
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What is the Nation Brand? Our reput
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depends on the needs of stakeholder
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with stakeholders the latest develo
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South Africa’s performance (Sourc
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Brand South Africa also strives to
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Performance 2010 2011 2012 2013 201
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2016 World Bank - Ease of Doing Bus
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2015/6 United Nations Development P
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The SA IN(C). research project Bran
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Analysis and brand building This re
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Research Report, Notes and Updates
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Additional perspectives that have e
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ORGANISATIONAL SUSTAINABILITY 2
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Introduction Brand South Africa is
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To ensure that it adheres to good c
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Marketing Committee MARCO is respon
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Annual Financial Statements 5
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Page 143 and 144: Programme 1: Administration Strateg
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