Salt Lake City: Livability in the 21st Century

❖
ROYCE INDUSTRIES, L.C.
Right: Royce is proud to work with his sons and sons-in-law. Top row,
from left to right: Tommy Troske, Chad, Clint and R. Calvin Rasmussen.
Bottom row, from left to right: Brian Hardman, Casey and
Royce C. Rasmussen, Jerrod McCall and Cliff Rasmussen.
Below: Founders Royce and Julie Rasmussen.
Cleaning services and cleaning equipment have
been the means of success for Royce Industries,
L.C. over the past thirty years. Committed not only
to solutions for customers’ needs, but also to the
community and the environment, the company
has achieved a stellar reputation for partnering
with business and industry of all kinds when it
comes to cleaning.
“Businesses turn to Royce Industries, L.C.
because we are known for solving the toughest
cleaning challenges,” says R. Calvin Rasmussen,
the company’s CEO. “We provide the best selection
of pressure washers; steam cleaners; parts washers;
floor scrubbers; floor sweepers; car, truck, bus, and railcarwashers;
water recycling; water treatment; infra-red heaters;
detergents; cleaning equipment accessories; parts; service;
warranty and more.”
The business was founded in 1984 by
Royce Rasmussen, a native of Salina, Utah.
Royce, who was told when he was twelve
years old that he would not amount to much
and should “learn his place,” was motivated
to be “better than expected.” During his
active childhood he took part in Boy
Scouting and earned his Eagle Scout rank,
was a drum major, participated in wrestling,
All-State Band, was president of Boys’ League,
and was even a rodeo clown.
Royce began work at age thirteen, cleaning
restrooms at a Texaco station, and
worked at several jobs through the years. A
1967 graduate of North Sevier High School,
he married his high school sweetheart, Julie.
They have been married 45 years and have 8
children and 25 grandchildren.
Working primarily as a truck driver, Royce logged over
two million miles accident free, transporting mostly gasoline
and propane. At the end of one long, tiring day he told Julie
he did not have time to clean his semi-truck. She suggested
that he act on an idea he had mentioned previously, starting
a mobile truck wash service.
Royce convinced his parents to loan him $4,000 to
purchase the equipment, and Royce & Sons Mobile Truck
Wash was born. It operated out of his home, employing only
himself and two sons, Calvin and Casey. The company, which
grew rapidly, originally focused on mobile truck cleaning
but Royce soon recognized the need for a company versed
in all aspects of the cleaning industry. He envisioned building
a company that would be a leader in industrial cleaning.
With a strong work ethic and the help and support of his
family, he began the journey to realizing his dream.
“Back when Royce Industries, L.C. offered only cleaning
services, one of our best customers asked about buying similar
equipment to clean their own trucks and how much that
would cost,” Calvin says. “Because we hadn’t yet learned
how to ‘buy right’ we offered them the equipment for the
same price we had paid for it. That was the start of our
equipment sales business.”
S A L T L A K E C I T Y — L i v a b i l i t y i n t h e 2 1 s t C e n t u r y
210